Brandwave

How popular isSan Pellegrino in search?

In September 2026, there were an estimated 287K branded searches for San Pellegrino worldwide which is up 22.4% over the last 12 months. San Pellegrino holds 40.4% estimated Share of Search among bottled water brands worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. San Pellegrino40.4%
  2. Evian19%
  3. Fiji Water19%
  4. Voss19%
  5. Pump1.7%
  6. H2O0.76%
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Which bottled water brands compete with San Pellegrino?

San Pellegrino against bottled water brands worldwide, by month

Share of Search by month for San Pellegrino, Evian, Fiji Water, Voss. The figures are in the table below the chart.

View monthly share of search table
MonthSan PellegrinoEvianFiji WaterVossPumpH2O
Oct 202535.4%20.4%24.9%16.6%1.8%0.82%
Nov 202538.7%18.2%22.3%18.2%2%0.73%
Dec 202545.4%16.3%20%16.3%1.5%0.65%
Jan 202643.5%16.7%20.5%16.7%1.8%0.82%
Feb 202641.3%20%20%16.3%1.8%0.8%
Mar 202638.8%18.3%22.3%18.3%1.6%0.73%
Apr 202638.8%22.3%18.3%18.3%1.6%0.73%
May 202642.1%19.8%19.8%16.2%1.5%0.65%
Jun 202632.2%41.4%12.4%12.4%1.1%0.4%
Jul 202641.1%22.9%15.4%18.8%1.4%0.5%
Aug 202642.1%19.8%16.2%19.8%1.5%0.53%
Sep 202640.4%19%19%19%1.7%0.76%

  1. 1.San Pellegrino

    40.4%

    Held 1st. 287K estimated branded searches, -18.3% vs prior month. Share -1.7 points.

  2. 2.Evian

    19%

    Held 2nd. 135K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  3. 3.Fiji Water

    19%

    Moved from 4th to 3rd. 135K estimated branded searches, 0% vs prior month. Share +2.8 points.

  4. 4.Voss

    19%

    Moved from 3rd to 4th. 135K estimated branded searches, -18.2% vs prior month. Share -0.8 points.

  5. 5.Pump

    1.7%

    Held 5th. 12.1K estimated branded searches, 0% vs prior month. Share +0.3 points.

  6. 6.H2O

    0.76%

    Held 6th. 5.4K estimated branded searches, +22.7% vs prior month. Share +0.2 points.

Compare search popularity between San Pellegrino and its closest rivals

Every comparison with San Pellegrino

How has branded search demand for San Pellegrino changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for San Pellegrino worldwide rose from 234K to 287K.
  • Across the 12 months ending September 2026, San Pellegrino’s estimated Share of Search among bottled water brands worldwide increased from 35.4% to 40.4%.
  • Across the 12 months ending September 2026, San Pellegrino’s estimated Share of Search among bottled water brands worldwide peaked at 45.4% in December 2025 and was lowest at 32.2% in June 2026.

How did search popularity change for bottled water brands worldwide in September 2026?

  1. In September 2026, Fiji Water overtook Voss to rank 3rd among bottled water brands worldwide, with 19% estimated Share of Search.

  2. In September 2026, San Pellegrino lost estimated Share of Search among bottled water brands worldwide, from 42.1% to 40.4%.

  3. In September 2026, Evian lost estimated Share of Search among bottled water brands worldwide, from 19.8% to 19%.

  4. In September 2026, Voss lost estimated Share of Search among bottled water brands worldwide, from 19.8% to 19%.

  5. Pump’s estimated Share of Search among bottled water brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.7% in September 2026.

Where does San Pellegrino compete?

San Pellegrino is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Sparkling water brands3rd of 525.6%Show ranking
Bottled water brands1st of 640.4%Shown above
Mineral Water brands1st of 356%Show ranking

How is San Pellegrino measured?

Brandwave collects information about searches that people make online using San Pellegrino’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • san pellegrino
  • sanpellegrino

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