San Pellegrino vs Voss:Which is searched more?
In September 2026, San Pellegrino had more branded searches than Voss among bottled water brands worldwide. San Pellegrino was estimated to have 287K branded searches compared to Voss’ 135K, and held a 40.4% Share of Search versus Voss’ 19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, San Pellegrino or Voss?
Compare the bottled water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for San Pellegrino, Voss. The figures are in the table below the chart.
View monthly share of search table
| Month | San Pellegrino | Evian | Fiji Water | Voss | Pump | H2O |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 20.4% | 24.9% | 16.6% | 1.8% | 0.82% |
| Nov 2025 | 38.7% | 18.2% | 22.3% | 18.2% | 2% | 0.73% |
| Dec 2025 | 45.4% | 16.3% | 20% | 16.3% | 1.5% | 0.65% |
| Jan 2026 | 43.5% | 16.7% | 20.5% | 16.7% | 1.8% | 0.82% |
| Feb 2026 | 41.3% | 20% | 20% | 16.3% | 1.8% | 0.8% |
| Mar 2026 | 38.8% | 18.3% | 22.3% | 18.3% | 1.6% | 0.73% |
| Apr 2026 | 38.8% | 22.3% | 18.3% | 18.3% | 1.6% | 0.73% |
| May 2026 | 42.1% | 19.8% | 19.8% | 16.2% | 1.5% | 0.65% |
| Jun 2026 | 32.2% | 41.4% | 12.4% | 12.4% | 1.1% | 0.4% |
| Jul 2026 | 41.1% | 22.9% | 15.4% | 18.8% | 1.4% | 0.5% |
| Aug 2026 | 42.1% | 19.8% | 16.2% | 19.8% | 1.5% | 0.53% |
| Sep 2026 | 40.4% | 19% | 19% | 19% | 1.7% | 0.76% |
How has the San Pellegrino and Voss comparison changed over the last 12 months?
3 findings
- San Pellegrino was ahead of Voss in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, San Pellegrino’s estimated Share of Search among bottled water brands worldwide moved from 35.4% to 40.4%, and its estimated monthly branded searches moved from 234K to 287K.
- Across the 12 months ending September 2026, Voss’ estimated Share of Search among bottled water brands worldwide moved from 16.6% to 19%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for bottled water brands worldwide in September 2026?
3 changes

In September 2026, Fiji Water overtook Voss to rank 3rd among bottled water brands worldwide, with 19% estimated Share of Search.

In September 2026, San Pellegrino lost estimated Share of Search among bottled water brands worldwide, from 42.1% to 40.4%.

In September 2026, Voss lost estimated Share of Search among bottled water brands worldwide, from 19.8% to 19%.
Other head-to-heads among bottled water brands
How each brand is measured
Brandwave collects information about searches that people make online using San Pellegrino’s and Voss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
San Pellegrino
2 branded search terms
- san pellegrino
- sanpellegrino
Voss
1 branded search term
- voss

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