Fiji Water vs Voss:Which is searched more?
In September 2026, Fiji Water and Voss were level on Share of Search among bottled water brands worldwide, with an estimated 135K branded searches each, at 19% estimated Share of Search each. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fiji Water or Voss?
Compare the bottled water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Fiji Water, Voss. The figures are in the table below the chart.
View monthly share of search table
| Month | San Pellegrino | Evian | Fiji Water | Voss | Pump | H2O |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 20.4% | 24.9% | 16.6% | 1.8% | 0.82% |
| Nov 2025 | 38.7% | 18.2% | 22.3% | 18.2% | 2% | 0.73% |
| Dec 2025 | 45.4% | 16.3% | 20% | 16.3% | 1.5% | 0.65% |
| Jan 2026 | 43.5% | 16.7% | 20.5% | 16.7% | 1.8% | 0.82% |
| Feb 2026 | 41.3% | 20% | 20% | 16.3% | 1.8% | 0.8% |
| Mar 2026 | 38.8% | 18.3% | 22.3% | 18.3% | 1.6% | 0.73% |
| Apr 2026 | 38.8% | 22.3% | 18.3% | 18.3% | 1.6% | 0.73% |
| May 2026 | 42.1% | 19.8% | 19.8% | 16.2% | 1.5% | 0.65% |
| Jun 2026 | 32.2% | 41.4% | 12.4% | 12.4% | 1.1% | 0.4% |
| Jul 2026 | 41.1% | 22.9% | 15.4% | 18.8% | 1.4% | 0.5% |
| Aug 2026 | 42.1% | 19.8% | 16.2% | 19.8% | 1.5% | 0.53% |
| Sep 2026 | 40.4% | 19% | 19% | 19% | 1.7% | 0.76% |
How has the Fiji Water and Voss comparison changed over the last 12 months?
3 findings
- The lead changed hands once in the 12 months ending September 2026: Voss took it in July 2026.
- Across the 12 months ending September 2026, Fiji Water’s estimated Share of Search among bottled water brands worldwide moved from 24.9% to 19%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, Voss’ estimated Share of Search among bottled water brands worldwide moved from 16.6% to 19%, and its estimated monthly branded searches moved from 110K to 135K.
How did search popularity change for bottled water brands worldwide in September 2026?
2 changes
In September 2026, Fiji Water overtook Voss to rank 3rd among bottled water brands worldwide, with 19% estimated Share of Search.
In September 2026, Voss lost estimated Share of Search among bottled water brands worldwide, from 19.8% to 19%.
Other head-to-heads among bottled water brands
How each brand is measured
Brandwave collects information about searches that people make online using Fiji Water’s and Voss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fiji Water
1 branded search term
- fiji water
Voss
1 branded search term
- voss
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