Fiji Water vs San Pellegrino:Which is searched more?
In September 2026, San Pellegrino had more branded searches than Fiji Water among bottled water brands worldwide. San Pellegrino was estimated to have 287K branded searches compared to Fiji Water’s 135K, and held a 40.4% Share of Search versus Fiji Water’s 19%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fiji Water or San Pellegrino?
Compare the bottled water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for San Pellegrino, Fiji Water. The figures are in the table below the chart.
View monthly share of search table
| Month | San Pellegrino | Evian | Fiji Water | Voss | Pump | H2O |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 20.4% | 24.9% | 16.6% | 1.8% | 0.82% |
| Nov 2025 | 38.7% | 18.2% | 22.3% | 18.2% | 2% | 0.73% |
| Dec 2025 | 45.4% | 16.3% | 20% | 16.3% | 1.5% | 0.65% |
| Jan 2026 | 43.5% | 16.7% | 20.5% | 16.7% | 1.8% | 0.82% |
| Feb 2026 | 41.3% | 20% | 20% | 16.3% | 1.8% | 0.8% |
| Mar 2026 | 38.8% | 18.3% | 22.3% | 18.3% | 1.6% | 0.73% |
| Apr 2026 | 38.8% | 22.3% | 18.3% | 18.3% | 1.6% | 0.73% |
| May 2026 | 42.1% | 19.8% | 19.8% | 16.2% | 1.5% | 0.65% |
| Jun 2026 | 32.2% | 41.4% | 12.4% | 12.4% | 1.1% | 0.4% |
| Jul 2026 | 41.1% | 22.9% | 15.4% | 18.8% | 1.4% | 0.5% |
| Aug 2026 | 42.1% | 19.8% | 16.2% | 19.8% | 1.5% | 0.53% |
| Sep 2026 | 40.4% | 19% | 19% | 19% | 1.7% | 0.76% |
How has the Fiji Water and San Pellegrino comparison changed over the last 12 months?
3 findings
- San Pellegrino was ahead of Fiji Water in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Fiji Water’s estimated Share of Search among bottled water brands worldwide moved from 24.9% to 19%, and its estimated monthly branded searches moved from 165K to 135K.
- Across the 12 months ending September 2026, San Pellegrino’s estimated Share of Search among bottled water brands worldwide moved from 35.4% to 40.4%, and its estimated monthly branded searches moved from 234K to 287K.
How did search popularity change for bottled water brands worldwide in September 2026?
2 changes
In September 2026, Fiji Water overtook Voss to rank 3rd among bottled water brands worldwide, with 19% estimated Share of Search.
In September 2026, San Pellegrino lost estimated Share of Search among bottled water brands worldwide, from 42.1% to 40.4%.
Other head-to-heads among bottled water brands
How each brand is measured
Brandwave collects information about searches that people make online using Fiji Water’s and San Pellegrino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Fiji Water
1 branded search term
- fiji water
San Pellegrino
2 branded search terms
- san pellegrino
- sanpellegrino
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