Brandwave

Pump vs San Pellegrino:Which is searched more?

In September 2026, San Pellegrino had more branded searches than Pump among bottled water brands worldwide. San Pellegrino was estimated to have 287K branded searches compared to Pump’s 12.1K, and held a 40.4% Share of Search versus Pump’s 1.7%. These are worldwide searches for English-language branded terms.

Share of Search among bottled water brands worldwide in September 2026Which is more popular in search, Pump or San Pellegrino?
Pump1.7%12.1K searches
vs
San Pellegrino40.4%287K searches

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Which is more popular in search, Pump or San Pellegrino?

Compare the bottled water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pump and San Pellegrino among bottled water brands worldwide, by month

Share of Search by month for San Pellegrino, Pump. The figures are in the table below the chart.

View monthly share of search table
MonthSan PellegrinoEvianFiji WaterVossPumpH2O
Oct 202535.4%20.4%24.9%16.6%1.8%0.82%
Nov 202538.7%18.2%22.3%18.2%2%0.73%
Dec 202545.4%16.3%20%16.3%1.5%0.65%
Jan 202643.5%16.7%20.5%16.7%1.8%0.82%
Feb 202641.3%20%20%16.3%1.8%0.8%
Mar 202638.8%18.3%22.3%18.3%1.6%0.73%
Apr 202638.8%22.3%18.3%18.3%1.6%0.73%
May 202642.1%19.8%19.8%16.2%1.5%0.65%
Jun 202632.2%41.4%12.4%12.4%1.1%0.4%
Jul 202641.1%22.9%15.4%18.8%1.4%0.5%
Aug 202642.1%19.8%16.2%19.8%1.5%0.53%
Sep 202640.4%19%19%19%1.7%0.76%

How has the Pump and San Pellegrino comparison changed over the last 12 months?

  • San Pellegrino was ahead of Pump in every measured month of the 12 months ending September 2026.
  • Across the 12 months ending September 2026, Pump’s estimated Share of Search among bottled water brands worldwide moved from 1.8% to 1.7%, and its estimated monthly branded searches held steady at 12.1K.
  • Across the 12 months ending September 2026, San Pellegrino’s estimated Share of Search among bottled water brands worldwide moved from 35.4% to 40.4%, and its estimated monthly branded searches moved from 234K to 287K.

How did search popularity change for bottled water brands worldwide in September 2026?

  1. In September 2026, San Pellegrino lost estimated Share of Search among bottled water brands worldwide, from 42.1% to 40.4%.

  2. Pump’s estimated Share of Search among bottled water brands worldwide has gained ground for 3 months in a row, from 1.1% to 1.7% in September 2026.

Other head-to-heads among bottled water brands

How each brand is measured

Brandwave collects information about searches that people make online using Pump’s and San Pellegrino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pump

1 branded search term

  • pump water

San Pellegrino

2 branded search terms

  • san pellegrino
  • sanpellegrino

How the Brand Demand Index is measured

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