How popular isSan Pellegrino in search?
In September 2026, there were an estimated 287K branded searches for San Pellegrino worldwide which is up 22.4% over the last 12 months. San Pellegrino holds 56% estimated Share of Search among mineral water brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow San Pellegrino and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which mineral water brands compete with San Pellegrino?
Share of Search by month for San Pellegrino, Evian, Perrier. The figures are in the table below the chart.
View monthly share of search table
| Month | San Pellegrino | Evian | Perrier |
|---|---|---|---|
| Oct 2025 | 50.9% | 29.4% | 19.7% |
| Nov 2025 | 53.9% | 25.3% | 20.8% |
| Dec 2025 | 35.4% | 12.7% | 51.9% |
| Jan 2026 | 58.8% | 22.6% | 18.6% |
| Feb 2026 | 57.2% | 27.7% | 15.2% |
| Mar 2026 | 56% | 26.4% | 17.7% |
| Apr 2026 | 52.9% | 30.4% | 16.7% |
| May 2026 | 56% | 26.4% | 17.6% |
| Jun 2026 | 38.5% | 49.4% | 12.1% |
| Jul 2026 | 55.4% | 30.8% | 13.9% |
| Aug 2026 | 57.8% | 27.2% | 14.9% |
| Sep 2026 | 56% | 26.4% | 17.7% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 56% | 287K | -18.3% | -1.9 points | |
| 2, held 2nd | 26.4% | 135K | -18.2% | -0.9 points | |
| 3, held 3rd | 17.7% | 90.5K | 0% | +2.7 points |
Compare search popularity between San Pellegrino and its closest rivals
How has branded search demand for San Pellegrino changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for San Pellegrino worldwide rose from 234K to 287K.
- Across the 12 months ending September 2026, San Pellegrino’s estimated Share of Search among mineral water brands worldwide increased from 50.9% to 56%.
- Across the 12 months ending September 2026, San Pellegrino’s estimated Share of Search among mineral water brands worldwide peaked at 58.8% in January 2026 and was lowest at 35.4% in December 2025.
How did search popularity change for mineral water brands worldwide in September 2026?
3 changes
In September 2026, Perrier gained estimated Share of Search among mineral water brands worldwide, from 14.9% to 17.7%.
In September 2026, San Pellegrino lost estimated Share of Search among mineral water brands worldwide, from 57.8% to 56%.
In September 2026, Evian lost estimated Share of Search among mineral water brands worldwide, from 27.2% to 26.4%.
Where does San Pellegrino compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Sparkling water brands | 3rd of 5 | 25.6% | Show ranking |
| Bottled water brands | 1st of 6 | 40.4% | Show ranking |
| Mineral water brands | 1st of 3 | 56% | Shown above |
How is San Pellegrino measured?
Brandwave collects information about searches that people make online using San Pellegrino’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
2 branded search terms
- san pellegrino
- sanpellegrino
Do you work for San Pellegrino? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is San Pellegrino your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.