H2O vs San Pellegrino:Which is searched more?
In September 2026, San Pellegrino had more branded searches than H2O among bottled water brands worldwide. San Pellegrino was estimated to have 287K branded searches compared to H2O’s 5.4K, and held a 40.4% Share of Search versus H2O’s 0.76%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, H2O or San Pellegrino?
Compare the bottled water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for San Pellegrino, H2O. The figures are in the table below the chart.
View monthly share of search table
| Month | San Pellegrino | Evian | Fiji Water | Voss | Pump | H2O |
|---|---|---|---|---|---|---|
| Oct 2025 | 35.4% | 20.4% | 24.9% | 16.6% | 1.8% | 0.82% |
| Nov 2025 | 38.7% | 18.2% | 22.3% | 18.2% | 2% | 0.73% |
| Dec 2025 | 45.4% | 16.3% | 20% | 16.3% | 1.5% | 0.65% |
| Jan 2026 | 43.5% | 16.7% | 20.5% | 16.7% | 1.8% | 0.82% |
| Feb 2026 | 41.3% | 20% | 20% | 16.3% | 1.8% | 0.8% |
| Mar 2026 | 38.8% | 18.3% | 22.3% | 18.3% | 1.6% | 0.73% |
| Apr 2026 | 38.8% | 22.3% | 18.3% | 18.3% | 1.6% | 0.73% |
| May 2026 | 42.1% | 19.8% | 19.8% | 16.2% | 1.5% | 0.65% |
| Jun 2026 | 32.2% | 41.4% | 12.4% | 12.4% | 1.1% | 0.4% |
| Jul 2026 | 41.1% | 22.9% | 15.4% | 18.8% | 1.4% | 0.5% |
| Aug 2026 | 42.1% | 19.8% | 16.2% | 19.8% | 1.5% | 0.53% |
| Sep 2026 | 40.4% | 19% | 19% | 19% | 1.7% | 0.76% |
How has the H2O and San Pellegrino comparison changed over the last 12 months?
3 findings
- San Pellegrino was ahead of H2O in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, H2O’s estimated Share of Search among bottled water brands worldwide moved from 0.82% to 0.76%, and its estimated monthly branded searches held steady at 5.4K.
- Across the 12 months ending September 2026, San Pellegrino’s estimated Share of Search among bottled water brands worldwide moved from 35.4% to 40.4%, and its estimated monthly branded searches moved from 234K to 287K.
How did search popularity change for bottled water brands worldwide in September 2026?
1 change

In September 2026, San Pellegrino lost estimated Share of Search among bottled water brands worldwide, from 42.1% to 40.4%.
Other head-to-heads among bottled water brands
How each brand is measured
Brandwave collects information about searches that people make online using H2O’s and San Pellegrino’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
H2O
1 branded search term
- h2o water
San Pellegrino
2 branded search terms
- san pellegrino
- sanpellegrino

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