Brandwave

How popular isH2O in search?

In August 2026, there were an estimated 4.4K branded searches for H2O worldwide which is down 18.5% over the last 11 months. H2O holds 0.86% estimated Share of Search among bottled water brands worldwide and is ranked 5th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Evian32.3%
  2. Fiji Water32.3%
  3. Voss32.3%
  4. Pump2.4%
  5. H2O0.86%
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Which bottled water brands compete with H2O?

H2O against bottled water brands worldwide, by month

Share of Search by month for Evian, Fiji Water, Voss, Pump, H2O. The figures are in the table below the chart.

View monthly share of search table
MonthEvianFiji WaterVossPumpH2O
Oct 202531.6%38.6%25.7%2.8%1.3%
Nov 202527.4%41.1%27.4%3%1.1%
Dec 202529.8%36.6%29.8%2.7%1.2%
Jan 202627.3%41%27.3%3%1.3%
Feb 202634%34%27.7%3%1.4%
Mar 202629.8%36.5%29.8%2.7%1.2%
Apr 202634.2%34.2%28%2.5%1.1%
May 202634.2%34.2%28%2.5%1.1%
Jun 202658.7%21.5%17.6%1.6%0.57%
Jul 202636.7%30.1%30.1%2.2%0.8%
Aug 202632.3%32.3%32.3%2.4%0.86%
Sep 2026—————
  1. 1.Evian

    32.3%

    Held 1st. 165K estimated branded searches, -17.9% vs prior month. Share -4.5 points.

  2. 2.Fiji Water

    32.3%

    Held 2nd. 165K estimated branded searches, 0% vs prior month. Share +2.1 points.

  3. 3.Voss

    32.3%

    Held 3rd. 165K estimated branded searches, 0% vs prior month. Share +2.1 points.

  4. 4.Pump

    2.4%

    Held 4th. 12.1K estimated branded searches, 0% vs prior month. Share +0.2 points.

  5. 5.H2O

    0.86%

    Held 5th. 4.4K estimated branded searches, 0% vs prior month. Share +0.1 points.

Compare search popularity between H2O and its closest rivals

How has branded search demand for H2O changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for H2O worldwide fell from 5.4K to 4.4K.
  • Across the 11 months ending August 2026, H2O’s estimated Share of Search among bottled water brands worldwide held steady, from 1.3% to 0.86%.

How did search popularity change for bottled water brands worldwide in August 2026?

  1. In August 2026, Fiji Water gained estimated Share of Search among bottled water brands worldwide, from 30.1% to 32.3%.

  2. In August 2026, Voss gained estimated Share of Search among bottled water brands worldwide, from 30.1% to 32.3%.

  3. In August 2026, Evian lost estimated Share of Search among bottled water brands worldwide, from 36.7% to 32.3%.

  4. Estimated monthly branded searches for H2O worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

How is H2O measured?

Brandwave collects information about searches that people make online using H2O’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • h2o water

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How the Brand Demand Index is measured

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Is H2O your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.