Brandwave

Fiji Water vs H2O:Which is more popular by branded search?

In August 2026, Fiji Water had more branded searches than H2O among bottled water brands worldwide. Fiji Water was estimated to have 165K branded searches compared to H2O’s 4.4K, and held a 32.3% Share of Search versus H2O’s 0.86%. These are worldwide searches for English-language branded terms.

Share of Search among bottled water brands worldwide in August 2026Which is more popular in search, Fiji Water or H2O?
Fiji Water32.3%165K searches
vs
H2O0.86%4.4K searches

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Which is more popular in search, Fiji Water or H2O?

Compare the bottled water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Fiji Water and H2O among bottled water brands worldwide, by month

Share of Search by month for Fiji Water, H2O. The figures are in the table below the chart.

View monthly share of search table
MonthEvianFiji WaterVossPumpH2O
Oct 202531.6%38.6%25.7%2.8%1.3%
Nov 202527.4%41.1%27.4%3%1.1%
Dec 202529.8%36.6%29.8%2.7%1.2%
Jan 202627.3%41%27.3%3%1.3%
Feb 202634%34%27.7%3%1.4%
Mar 202629.8%36.5%29.8%2.7%1.2%
Apr 202634.2%34.2%28%2.5%1.1%
May 202634.2%34.2%28%2.5%1.1%
Jun 202658.7%21.5%17.6%1.6%0.57%
Jul 202636.7%30.1%30.1%2.2%0.8%
Aug 202632.3%32.3%32.3%2.4%0.86%
Sep 2026—————

How has the Fiji Water and H2O comparison changed over the last 12 months?

  • Fiji Water was ahead of H2O in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Fiji Water’s estimated Share of Search among bottled water brands worldwide moved from 38.6% to 32.3%, and its estimated monthly branded searches held steady at 165K.
  • Across the 11 months ending August 2026, H2O’s estimated Share of Search among bottled water brands worldwide moved from 1.3% to 0.86%, and its estimated monthly branded searches moved from 5.4K to 4.4K.

How did search popularity change for bottled water brands worldwide in August 2026?

  1. In August 2026, Fiji Water gained estimated Share of Search among bottled water brands worldwide, from 30.1% to 32.3%.

  2. Estimated monthly branded searches for H2O worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Fiji Water’s and H2O’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Fiji Water

1 branded search term

  • fiji water

H2O

1 branded search term

  • h2o water

How the Brand Demand Index is measured

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