H2O vs Voss:Which is more popular by branded search?
In August 2026, Voss had more branded searches than H2O among bottled water brands worldwide. Voss was estimated to have 165K branded searches compared to H2O’s 4.4K, and held a 32.3% Share of Search versus H2O’s 0.86%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, H2O or Voss?
Compare the bottled water brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Voss, H2O. The figures are in the table below the chart.
View monthly share of search table
| Month | Evian | Fiji Water | Voss | Pump | H2O |
|---|---|---|---|---|---|
| Oct 2025 | 31.6% | 38.6% | 25.7% | 2.8% | 1.3% |
| Nov 2025 | 27.4% | 41.1% | 27.4% | 3% | 1.1% |
| Dec 2025 | 29.8% | 36.6% | 29.8% | 2.7% | 1.2% |
| Jan 2026 | 27.3% | 41% | 27.3% | 3% | 1.3% |
| Feb 2026 | 34% | 34% | 27.7% | 3% | 1.4% |
| Mar 2026 | 29.8% | 36.5% | 29.8% | 2.7% | 1.2% |
| Apr 2026 | 34.2% | 34.2% | 28% | 2.5% | 1.1% |
| May 2026 | 34.2% | 34.2% | 28% | 2.5% | 1.1% |
| Jun 2026 | 58.7% | 21.5% | 17.6% | 1.6% | 0.57% |
| Jul 2026 | 36.7% | 30.1% | 30.1% | 2.2% | 0.8% |
| Aug 2026 | 32.3% | 32.3% | 32.3% | 2.4% | 0.86% |
| Sep 2026 | — | — | — | — | — |
How has the H2O and Voss comparison changed over the last 12 months?
3 findings
- Voss was ahead of H2O in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, H2O’s estimated Share of Search among bottled water brands worldwide moved from 1.3% to 0.86%, and its estimated monthly branded searches moved from 5.4K to 4.4K.
- Across the 11 months ending August 2026, Voss’ estimated Share of Search among bottled water brands worldwide moved from 25.7% to 32.3%, and its estimated monthly branded searches moved from 110K to 165K.
How did search popularity change for bottled water brands worldwide in August 2026?
2 changes
In August 2026, Voss gained estimated Share of Search among bottled water brands worldwide, from 30.1% to 32.3%.
Estimated monthly branded searches for H2O worldwide fell 18.5% over 11 measured months, from 5.4K to 4.4K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using H2O’s and Voss’ names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.