How popular isPolaris in search?
In September 2026, there were an estimated 823K branded searches for Polaris worldwide which is down 17.7% over the last 12 months. Polaris holds 85.7% estimated Share of Search among winch Strap brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Polaris and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which winch Strap brands compete with Polaris?
Share of Search by month for Polaris, Fulton. The figures are in the table below the chart.
View monthly share of search table
| Month | Polaris | Fulton | PwC |
|---|---|---|---|
| Oct 2025 | 90% | 9.9% | 0.06% |
| Nov 2025 | 88.1% | 11.8% | 0.08% |
| Dec 2025 | 88.1% | 11.8% | 0.08% |
| Jan 2026 | 88.1% | 11.8% | 0.09% |
| Feb 2026 | 88.1% | 11.8% | 0.08% |
| Mar 2026 | 88.1% | 11.8% | 0.09% |
| Apr 2026 | 88.1% | 11.8% | 0.08% |
| May 2026 | 88.1% | 11.8% | 0.08% |
| Jun 2026 | 85.8% | 14.1% | 0.08% |
| Jul 2026 | 85.8% | 14.1% | 0.08% |
| Aug 2026 | 88% | 11.9% | 0.11% |
| Sep 2026 | 85.7% | 14.1% | 0.2% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 85.7% | 823K | -17.7% | -2.3 points | |
| 2, held 2nd | 14.1% | 135K | 0% | +2.2 points | |
| 3, held 3rd | 0.2% | 1.9K | +46.2% | +0.1 points |
Compare search popularity between Polaris and its closest rivals
Every comparison with Polaris
24 comparisons
- BMW vs Polaris
- CFMOTO vs Polaris
- Kawasaki vs Polaris
- Mercedes-Benz vs Polaris
- MINI vs Polaris
- Polaris vs Volkswagen
- Polaris vs Volvo
- Polaris vs Yamaha
- Polaris vs Segway
- Can-Am vs Polaris
- Goodyear vs Polaris
- Polaris vs Stewart
- Coleman vs Polaris
- Fulton vs Polaris
- Intex vs Polaris
- Maxxis vs Polaris
- Honda ATV vs Polaris
- Polaris vs Sun Mountain
- Dolphin vs Polaris
- Polaris vs Suzuki ATV
- Kreepy Krauly vs Polaris
- Hayward vs Polaris
- Polaris vs PwC
- Polaris vs Zodiac
How has branded search demand for Polaris changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Polaris worldwide fell from 1M to 823K.
- Across the 12 months ending September 2026, Polaris’ estimated Share of Search among winch Strap brands worldwide decreased from 90% to 85.7%.
How did search popularity change for winch Strap brands worldwide in September 2026?
3 changes

In September 2026, Fulton gained estimated Share of Search among winch Strap brands worldwide, from 11.9% to 14.1%.
In September 2026, Polaris lost estimated Share of Search among winch Strap brands worldwide, from 88% to 85.7%.

Estimated monthly branded searches for PwC worldwide rose 163.9% over 12 measured months, from 720 to 1.9K in September 2026.
Where does Polaris compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Spare Tire brands | 5th of 7 | 2.7% | Show ranking |
| Quad Bike brands | 4th of 5 | 9.1% | Show ranking |
| ATV and side-by-side brands | 2nd of 5 | 25.3% | Show ranking |
| Golf Cart brands | 2nd of 6 | 30.9% | Show ranking |
| Winch Strap brands | 1st of 3 | 85.7% | Shown above |
| Pool cleaners | 1st of 6 | 86.3% | Show ranking |
How is Polaris measured?
Brandwave collects information about searches that people make online using Polaris’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- polaris
Do you work for Polaris? To request corrections or removal please contact us via our support page and we will be happy to assist.

Is Polaris your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.