Brandwave

How popular isPolaris in search?

In September 2026, there were an estimated 823K branded searches for Polaris worldwide which is down 17.7% over the last 12 months. Polaris holds 85.7% estimated Share of Search among winch Strap brands worldwide and is ranked 1st of 3 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Polaris85.7%
  2. Fulton14.1%
  3. PwC0.2%
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Which winch Strap brands compete with Polaris?

Polaris against winch Strap brands worldwide, by month

Share of Search by month for Polaris, Fulton. The figures are in the table below the chart.

View monthly share of search table
MonthPolarisFultonPwC
Oct 202590%9.9%0.06%
Nov 202588.1%11.8%0.08%
Dec 202588.1%11.8%0.08%
Jan 202688.1%11.8%0.09%
Feb 202688.1%11.8%0.08%
Mar 202688.1%11.8%0.09%
Apr 202688.1%11.8%0.08%
May 202688.1%11.8%0.08%
Jun 202685.8%14.1%0.08%
Jul 202685.8%14.1%0.08%
Aug 202688%11.9%0.11%
Sep 202685.7%14.1%0.2%
  1. 1.Polaris

    85.7%

    Held 1st. 823K estimated branded searches, -17.7% vs prior month. Share -2.3 points.

  2. 2.Fulton

    14.1%

    Held 2nd. 135K estimated branded searches, 0% vs prior month. Share +2.2 points.

  3. 3.PwC

    0.2%

    Held 3rd. 1.9K estimated branded searches, +46.2% vs prior month. Share +0.1 points.

Compare search popularity between Polaris and its closest rivals

How has branded search demand for Polaris changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Polaris worldwide fell from 1M to 823K.
  • Across the 12 months ending September 2026, Polaris’ estimated Share of Search among winch Strap brands worldwide decreased from 90% to 85.7%.

How did search popularity change for winch Strap brands worldwide in September 2026?

  1. In September 2026, Fulton gained estimated Share of Search among winch Strap brands worldwide, from 11.9% to 14.1%.

  2. In September 2026, Polaris lost estimated Share of Search among winch Strap brands worldwide, from 88% to 85.7%.

  3. Estimated monthly branded searches for PwC worldwide rose 163.9% over 12 measured months, from 720 to 1.9K in September 2026.

Where does Polaris compete?

Polaris is ranked in six competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Spare Tire brands5th of 72.7%Show ranking
Quad Bike brands4th of 59.1%Show ranking
ATV and side-by-side brands2nd of 525.3%Show ranking
Golf Cart brands2nd of 630.9%Show ranking
Winch Strap brands1st of 385.7%Shown above
Pool cleaners1st of 686.3%Show ranking

How is Polaris measured?

Brandwave collects information about searches that people make online using Polaris’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • polaris

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How the Brand Demand Index is measured

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Is Polaris your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.