Brandwave

How popular isPolaris in search?

In September 2026, there were an estimated 823K branded searches for Polaris worldwide which is down 17.7% over the last 12 months. Polaris holds 10.5% estimated Share of Search among quad bike brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Yamaha52.3%
  2. Kawasaki28.6%
  3. Polaris10.5%
  4. Segway8.6%
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Where does Polaris compete?

Polaris is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Quad bike brands3rd of 410.5%Shown below
ATV and side-by-side brands2nd of 525.3%Show ranking

Which quad bike brands compete with Polaris?

Polaris against quad bike brands worldwide, by month

Share of Search by month for Yamaha, Kawasaki, Polaris, Segway. The figures are in the table below the chart.

View monthly share of search table
MonthYamahaKawasakiPolarisSegway
Oct 202548.8%32.7%11.9%6.6%
Nov 202553.1%29.1%10.7%7.1%
Dec 202556.1%25.1%11.3%7.5%
Jan 202653.1%29.1%10.7%7.1%
Feb 202653.8%29.5%10.8%5.9%
Mar 202658.1%26%9.6%6.4%
Apr 202652.3%28.6%10.5%8.6%
May 202652.3%28.6%10.5%8.6%
Jun 202652.3%28.6%10.5%8.6%
Jul 202652.3%28.6%10.5%8.6%
Aug 202651.1%28%12.5%8.4%
Sep 202652.3%28.6%10.5%8.6%

  1. 1.Yamaha

    52.3%

    Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.2 points.

  2. 2.Kawasaki

    28.6%

    Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.

  3. 3.Polaris

    10.5%

    Held 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -2 points.

  4. 4.Segway

    8.6%

    Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.

Compare search popularity between Polaris and its closest rivals

Every comparison with Polaris

How has branded search demand for Polaris changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Polaris worldwide fell from 1M to 823K.
  • Across the 12 months ending September 2026, Polaris’ estimated Share of Search among quad bike brands worldwide decreased from 11.9% to 10.5%.
  • Across the 12 months ending September 2026, Polaris’ estimated Share of Search among quad bike brands worldwide peaked at 12.5% in August 2026 and was lowest at 9.6% in March 2026.

How did search popularity change for quad bike brands worldwide in September 2026?

  1. In September 2026, Yamaha gained estimated Share of Search among quad bike brands worldwide, from 51.1% to 52.3%.

  2. In September 2026, Kawasaki gained estimated Share of Search among quad bike brands worldwide, from 28% to 28.6%.

  3. In September 2026, Polaris lost estimated Share of Search among quad bike brands worldwide, from 12.5% to 10.5%.

  4. Estimated monthly branded searches for Segway worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.

How is Polaris measured?

Brandwave collects information about searches that people make online using Polaris’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • polaris

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How the Brand Demand Index is measured

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