How popular isPolaris in search?
In August 2026, there were an estimated 1M branded searches for Polaris worldwide which held steady over the last 11 months. Polaris holds 78.7% estimated Share of Search among pool cleaners worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Polaris78.7%
Intex19.4%
Dolphin0.95%
Kreepy Krauly0.52%
Hayward0.28%
Zodiac0.13%
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Which pool cleaners compete with Polaris?
Share of Search by month for Polaris, Intex. The figures are in the table below the chart.
View monthly share of search table
| Month | Polaris | Intex | Dolphin | Kreepy Krauly | Hayward | Zodiac |
|---|---|---|---|---|---|---|
| Oct 2025 | 88.6% | 9.7% | 0.58% | 0.72% | 0.26% | 0.12% |
| Nov 2025 | 86.6% | 11.6% | 0.57% | 0.85% | 0.25% | 0.14% |
| Dec 2025 | 86.6% | 11.6% | 0.69% | 0.85% | 0.2% | 0.11% |
| Jan 2026 | 86.5% | 11.6% | 0.69% | 0.85% | 0.3% | 0.11% |
| Feb 2026 | 86.8% | 11.6% | 0.7% | 0.57% | 0.25% | 0.11% |
| Mar 2026 | 84.1% | 13.8% | 1% | 0.55% | 0.45% | 0.13% |
| Apr 2026 | 78.6% | 19.2% | 1.2% | 0.52% | 0.42% | 0.15% |
| May 2026 | 67.1% | 30% | 1.8% | 0.44% | 0.54% | 0.15% |
| Jun 2026 | 58.6% | 39.1% | 1.3% | 0.38% | 0.47% | 0.17% |
| Jul 2026 | 67.7% | 30.3% | 1% | 0.44% | 0.44% | 0.16% |
| Aug 2026 | 78.7% | 19.4% | 0.95% | 0.52% | 0.28% | 0.13% |
| Sep 2026 | — | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 78.7% | 1M | +21.5% | +11.1 points | |
| 2, held 2nd | 19.4% | 246K | -33.2% | -10.9 points | |
| 3, held 3rd | 0.95% | 12.1K | 0% | 0 points | |
| 4, moved from 5th to 4th | 0.52% | 6.6K | +22.2% | +0.1 pointsmoved from 5th to 4th | |
| 5, moved from 4th to 5th | 0.28% | 3.6K | -33.3% | -0.2 pointsmoved from 4th to 5th | |
| 6, held 6th | 0.13% | 1.6K | -15.8% | 0 points |
1.
78.7%
Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +11.1 points.
2.
Intex19.4%
Held 2nd. 246K estimated branded searches, -33.2% vs prior month. Share -10.9 points.
3.
Dolphin0.95%
Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.
0.52%
Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.
5.
Hayward0.28%
Moved from 4th to 5th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.
6.
Zodiac0.13%
Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.
Compare search popularity between Polaris and its closest rivals
How has branded search demand for Polaris changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Polaris worldwide held steady at 1M.
- Across the 11 months ending August 2026, Polaris’ estimated Share of Search among pool cleaners worldwide decreased from 88.6% to 78.7%.
- Across the 11 months ending August 2026, Polaris’ estimated Share of Search among pool cleaners worldwide peaked at 88.6% in October 2025 and was lowest at 58.6% in June 2026.
How did search popularity change for pool cleaners worldwide in August 2026?
6 changes
In August 2026, Polaris gained estimated Share of Search among pool cleaners worldwide, from 67.7% to 78.7%.
In August 2026, Intex lost estimated Share of Search among pool cleaners worldwide, from 30.3% to 19.4%.
Dolphin’s estimated Share of Search among pool cleaners worldwide has lost ground for 3 months in a row, from 1.8% to 0.95% in August 2026.
In August 2026, Kreepy Krauly rose from 5th to 4th among pool cleaners worldwide.
In August 2026, Hayward fell from 4th to 5th among pool cleaners worldwide.
Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.
How is Polaris measured?
Brandwave collects information about searches that people make online using Polaris’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- polaris
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Is Polaris your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.