Brandwave

How popular isHayward in search?

In August 2026, there were an estimated 3.6K branded searches for Hayward worldwide which is up 24.1% over the last 11 months. Hayward holds 0.28% estimated Share of Search among pool cleaners worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Polaris78.7%
  2. Intex19.4%
  3. Dolphin0.95%
  4. Kreepy Krauly0.52%
  5. Hayward0.28%
  6. Zodiac0.13%
Hayward website (opens in a new tab)

Follow Hayward and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which pool cleaners compete with Hayward?

Hayward against pool cleaners worldwide, by month

Share of Search by month for Polaris, Intex, Hayward. The figures are in the table below the chart.

View monthly share of search table
MonthPolarisIntexDolphinKreepy KraulyHaywardZodiac
Oct 202588.6%9.7%0.58%0.72%0.26%0.12%
Nov 202586.6%11.6%0.57%0.85%0.25%0.14%
Dec 202586.6%11.6%0.69%0.85%0.2%0.11%
Jan 202686.5%11.6%0.69%0.85%0.3%0.11%
Feb 202686.8%11.6%0.7%0.57%0.25%0.11%
Mar 202684.1%13.8%1%0.55%0.45%0.13%
Apr 202678.6%19.2%1.2%0.52%0.42%0.15%
May 202667.1%30%1.8%0.44%0.54%0.15%
Jun 202658.6%39.1%1.3%0.38%0.47%0.17%
Jul 202667.7%30.3%1%0.44%0.44%0.16%
Aug 202678.7%19.4%0.95%0.52%0.28%0.13%
Sep 2026——————

  1. 1.Polaris

    78.7%

    Held 1st. 1M estimated branded searches, +21.5% vs prior month. Share +11.1 points.

  2. 2.Intex

    19.4%

    Held 2nd. 246K estimated branded searches, -33.2% vs prior month. Share -10.9 points.

  3. 3.Dolphin

    0.95%

    Held 3rd. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Kreepy Krauly

    0.52%

    Moved from 5th to 4th. 6.6K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.Hayward

    0.28%

    Moved from 4th to 5th. 3.6K estimated branded searches, -33.3% vs prior month. Share -0.2 points.

  6. 6.Zodiac

    0.13%

    Held 6th. 1.6K estimated branded searches, -15.8% vs prior month. Share 0 points.

Compare search popularity between Hayward and its closest rivals

How has branded search demand for Hayward changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hayward worldwide rose from 2.9K to 3.6K.
  • Across the 11 months ending August 2026, Hayward’s estimated Share of Search among pool cleaners worldwide held steady, from 0.26% to 0.28%.

How did search popularity change for pool cleaners worldwide in August 2026?

  1. In August 2026, Polaris gained estimated Share of Search among pool cleaners worldwide, from 67.7% to 78.7%.

  2. In August 2026, Intex lost estimated Share of Search among pool cleaners worldwide, from 30.3% to 19.4%.

  3. Dolphin’s estimated Share of Search among pool cleaners worldwide has lost ground for 3 months in a row, from 1.8% to 0.95% in August 2026.

  4. In August 2026, Kreepy Krauly rose from 5th to 4th among pool cleaners worldwide.

  5. In August 2026, Hayward fell from 4th to 5th among pool cleaners worldwide.

  6. Estimated monthly branded searches for Zodiac worldwide rose 23.1% over 11 measured months, from 1.3K to 1.6K in August 2026.

Where does Hayward compete?

Hayward is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Pool cleaners5th of 60.28%Shown above
Pool pump brands4th of 52.3%Show ranking
Pool cleaner brands4th of 54.3%Show ranking

How is Hayward measured?

Brandwave collects information about searches that people make online using Hayward’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hayward pool

Do you work for Hayward? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is Hayward your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free