Brandwave

How popular isPwC in search?

In September 2026, there were an estimated 1M branded searches for PwC worldwide which held steady over the last 12 months. PwC holds 19.4% estimated Share of Search among consulting firms worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Deloitte35.5%
  2. Accenture29.1%
  3. PwC19.4%
  4. McKinsey & Company8.7%
  5. BCG7.1%
  6. Bain0.23%
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Where does PwC compete?

PwC is ranked in three competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Consulting firms3rd of 619.4%Shown below
Accounting firms3rd of 520%Show ranking
Tax advisory brands3rd of 520%Show ranking

Which consulting firms compete with PwC?

PwC against consulting firms worldwide, by month

Share of Search by month for Deloitte, Accenture, PwC, McKinsey & Company, BCG. The figures are in the table below the chart.

View monthly share of search table
MonthDeloitteAccenturePwCMcKinsey & CompanyBCGBain
Oct 202534.3%28.1%18.7%10.3%8.4%0.23%
Nov 202535.5%29.1%19.4%8.7%7.1%0.19%
Dec 202527.2%33.5%22.3%10%6.7%0.22%
Jan 202631.1%31.1%20.7%9.3%7.6%0.25%
Feb 202631.1%31.1%20.7%9.3%7.6%0.25%
Mar 202630.4%30.4%20.3%11.2%7.5%0.25%
Apr 202630.4%30.4%20.3%11.2%7.5%0.25%
May 202632.3%32.3%17.7%9.7%7.9%0.21%
Jun 202632.7%32.7%18%9.8%6.6%0.22%
Jul 202632.7%32.7%18%9.8%6.6%0.22%
Aug 202632.7%32.7%17.9%9.8%6.6%0.26%
Sep 202635.5%29.1%19.4%8.7%7.1%0.23%

  1. 1.Deloitte

    35.5%

    Moved from 2nd to 1st. 1.8M estimated branded searches, +22% vs prior month. Share +2.8 points.

  2. 2.Accenture

    29.1%

    Moved from 1st to 2nd. 1.5M estimated branded searches, 0% vs prior month. Share -3.6 points.

  3. 3.PwC

    19.4%

    Held 3rd. 1M estimated branded searches, +21.5% vs prior month. Share +1.4 points.

  4. 4.McKinsey & Company

    8.7%

    Held 4th. 450K estimated branded searches, 0% vs prior month. Share -1.1 points.

  5. 5.BCG

    7.1%

    Held 5th. 368K estimated branded searches, +22.3% vs prior month. Share +0.6 points.

  6. 6.Bain

    0.23%

    Held 6th. 12.1K estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between PwC and its closest rivals

Every comparison with PwC

How has branded search demand for PwC changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for PwC worldwide held steady at 1M.
  • Across the 12 months ending September 2026, PwC’s estimated Share of Search among consulting firms worldwide increased from 18.7% to 19.4%.
  • Across the 12 months ending September 2026, PwC’s estimated Share of Search among consulting firms worldwide peaked at 22.3% in December 2025 and was lowest at 17.7% in May 2026.

How did search popularity change for consulting firms worldwide in September 2026?

  1. In September 2026, Deloitte overtook Accenture to become the leader among consulting firms worldwide, with 35.5% estimated Share of Search.

  2. In September 2026, PwC gained estimated Share of Search among consulting firms worldwide, from 17.9% to 19.4%.

  3. In September 2026, BCG gained estimated Share of Search among consulting firms worldwide, from 6.6% to 7.1%.

  4. In September 2026, Accenture lost estimated Share of Search among consulting firms worldwide, from 32.7% to 29.1%.

  5. In September 2026, McKinsey & Company lost estimated Share of Search among consulting firms worldwide, from 9.8% to 8.7%.

How is PwC measured?

Brandwave collects information about searches that people make online using PwC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • pwc

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