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Accounting firms:Which are searched most?

In August 2026, Grant Thornton was the most searched among accounting firms worldwide, with an estimated 203K branded searches and 98.1% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Grant Thornton98.1%
  2. PwC0.63%
  3. Deloitte0.43%
  4. EY0.43%
  5. KPMG0.29%
  6. BDO0.15%

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Share of SearchLeaderboard

Compare the accounting firms businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among accounting firms worldwide, by month

Share of Search by month for Grant Thornton. The figures are in the table below the chart.

View monthly share of search table
MonthGrant ThorntonPwCDeloitteEYKPMGBDO
Oct 202598.6%0.29%0.35%0.35%0.24%0.13%
Nov 202598.6%0.29%0.35%0.35%0.23%0.15%
Dec 202598.6%0.35%0.35%0.35%0.23%0.16%
Jan 202698.7%0.35%0.29%0.29%0.24%0.13%
Feb 202698.6%0.29%0.35%0.35%0.24%0.13%
Mar 202698.1%0.35%0.51%0.63%0.28%0.15%
Apr 202698.6%0.29%0.35%0.35%0.24%0.13%
May 202698.5%0.35%0.43%0.35%0.23%0.13%
Jun 202698.4%0.35%0.43%0.35%0.35%0.16%
Jul 202698.6%0.29%0.35%0.35%0.24%0.13%
Aug 202698.1%0.63%0.43%0.43%0.29%0.15%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Grant Thornton

    98.1%

    Held 1st. 203K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  2. 2.PwC

    0.63%

    Moved from 4th to 2nd. 1.3K estimated branded searches, +80.6% vs prior month. Share +0.3 points.

  3. 3.Deloitte

    0.43%

    Moved from 2nd to 3rd. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.EY

    0.43%

    Moved from 3rd to 4th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.KPMG

    0.29%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.BDO

    0.15%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among accounting firms worldwide?

In August 2026, Grant Thornton was the most searched among accounting firms worldwide, with an estimated 203K branded searches and 98.1% estimated Share of Search within this set. PwC is in 2nd place, 97.5 percentage points behind at 0.63% Share of Search.

Global accounting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Grant Thornton98.6% → 98.1%98.7%Jan 202698.1%Mar 20261st
PwC0.29% → 0.63%0.63%Aug 20260.29%Nov 20254th → 2nd
Deloitte0.35% → 0.43%0.51%Mar 20260.29%Jan 20262nd → 3rd
EY0.35% → 0.43%0.63%Mar 20260.29%Jan 20263rd → 4th
KPMG0.24% → 0.29%0.35%Jun 20260.23%May 20265th
BDO0.13% → 0.15%0.16%Dec 20250.13%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Grant Thornton’s estimated Share of Search among accounting firms worldwide decreased from 98.6% to 98.1%.
  • Across the 11 months ending August 2026, PwC rose from 4th to 2nd among accounting firms worldwide.
  • Across the 11 months ending August 2026, Deloitte fell from 2nd to 3rd among accounting firms worldwide.
  • Across the 11 months ending August 2026, EY fell from 3rd to 4th among accounting firms worldwide.
  • Across the 11 months ending August 2026, KPMG and BDO held steady: their estimated Share of Search among accounting firms worldwide each moved less than 0.5 percentage points.

How did search popularity change for accounting firms worldwide in August 2026?

  1. In August 2026, Grant Thornton lost estimated Share of Search among accounting firms worldwide, from 98.6% to 98.1%.

  2. In August 2026, PwC rose from 4th to 2nd among accounting firms worldwide.

  3. In August 2026, Deloitte fell from 2nd to 3rd among accounting firms worldwide.

  4. In August 2026, EY fell from 3rd to 4th among accounting firms worldwide.

How the Brand Demand Index is measured

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