Brandwave

How popular isKPMG in search?

In August 2026, there were an estimated 590 branded searches for KPMG worldwide which held steady over the last 11 months. KPMG holds 0.29% estimated Share of Search among accounting firms worldwide and is ranked 5th of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Grant Thornton98.1%
  2. PwC0.63%
  3. Deloitte0.43%
  4. EY0.43%
  5. KPMG0.29%
  6. BDO0.15%
KPMG website (opens in a new tab)

Follow KPMG and get free monthly updates on what changed

By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy

Which accounting firms compete with KPMG?

KPMG against accounting firms worldwide, by month

Share of Search by month for Grant Thornton, KPMG. The figures are in the table below the chart.

View monthly share of search table
MonthGrant ThorntonPwCDeloitteEYKPMGBDO
Oct 202598.6%0.29%0.35%0.35%0.24%0.13%
Nov 202598.6%0.29%0.35%0.35%0.23%0.15%
Dec 202598.6%0.35%0.35%0.35%0.23%0.16%
Jan 202698.7%0.35%0.29%0.29%0.24%0.13%
Feb 202698.6%0.29%0.35%0.35%0.24%0.13%
Mar 202698.1%0.35%0.51%0.63%0.28%0.15%
Apr 202698.6%0.29%0.35%0.35%0.24%0.13%
May 202698.5%0.35%0.43%0.35%0.23%0.13%
Jun 202698.4%0.35%0.43%0.35%0.35%0.16%
Jul 202698.6%0.29%0.35%0.35%0.24%0.13%
Aug 202698.1%0.63%0.43%0.43%0.29%0.15%
Sep 2026——————

  1. 1.Grant Thornton

    98.1%

    Held 1st. 203K estimated branded searches, -18.1% vs prior month. Share -0.6 points.

  2. 2.PwC

    0.63%

    Moved from 4th to 2nd. 1.3K estimated branded searches, +80.6% vs prior month. Share +0.3 points.

  3. 3.Deloitte

    0.43%

    Moved from 2nd to 3rd. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  4. 4.EY

    0.43%

    Moved from 3rd to 4th. 880 estimated branded searches, 0% vs prior month. Share +0.1 points.

  5. 5.KPMG

    0.29%

    Held 5th. 590 estimated branded searches, 0% vs prior month. Share +0.1 points.

  6. 6.BDO

    0.15%

    Held 6th. 320 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between KPMG and its closest rivals

Every comparison with KPMG

How has branded search demand for KPMG changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for KPMG worldwide held steady at 590.
  • Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting firms worldwide held steady, from 0.24% to 0.29%.

How did search popularity change for accounting firms worldwide in August 2026?

  1. In August 2026, Grant Thornton lost estimated Share of Search among accounting firms worldwide, from 98.6% to 98.1%.

  2. In August 2026, PwC rose from 4th to 2nd among accounting firms worldwide.

  3. In August 2026, Deloitte fell from 2nd to 3rd among accounting firms worldwide.

  4. In August 2026, EY fell from 3rd to 4th among accounting firms worldwide.

How is KPMG measured?

Brandwave collects information about searches that people make online using KPMG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kpmg new zealand

Do you work for KPMG? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

Creator with pink hair and a pink jacket

Is KPMG your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

Start free