EY vs KPMG:Which is searched more?
In August 2026, EY had more branded searches than KPMG among accounting firms worldwide. EY was estimated to have 880 branded searches compared to KPMG’s 590, and held a 0.43% Share of Search versus KPMG’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, EY or KPMG?
Compare the accounting firms businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for EY, KPMG. The figures are in the table below the chart.
View monthly share of search table
| Month | EY | KPMG |
|---|---|---|
| Oct 2025 | 0.35% | 0.24% |
| Nov 2025 | 0.35% | 0.23% |
| Dec 2025 | 0.35% | 0.23% |
| Jan 2026 | 0.29% | 0.24% |
| Feb 2026 | 0.35% | 0.24% |
| Mar 2026 | 0.63% | 0.28% |
| Apr 2026 | 0.35% | 0.24% |
| May 2026 | 0.35% | 0.23% |
| Jun 2026 | 0.35% | 0.35% |
| Jul 2026 | 0.35% | 0.24% |
| Aug 2026 | 0.43% | 0.29% |
| Sep 2026 | — | — |
How has the EY and KPMG comparison changed over the last 12 months?
3 findings
- EY was ahead of KPMG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, EY’s estimated Share of Search among accounting firms worldwide moved from 0.35% to 0.43%, and its estimated monthly branded searches held steady at 880.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting firms worldwide moved from 0.24% to 0.29%, and its estimated monthly branded searches held steady at 590.
How did search popularity change for accounting firms worldwide in August 2026?
1 change
In August 2026, EY fell from 3rd to 4th among accounting firms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using EY’s and KPMG’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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