KPMG vs PwC:Which is more popular by branded search?
In August 2026, PwC had more branded searches than KPMG among accounting firms worldwide. PwC was estimated to have 1.3K branded searches compared to KPMG’s 590, and held a 0.63% Share of Search versus KPMG’s 0.29%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, KPMG or PwC?
Compare the accounting firms businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PwC, KPMG. The figures are in the table below the chart.
View monthly share of search table
| Month | Grant Thornton | PwC | Deloitte | EY | KPMG | BDO |
|---|---|---|---|---|---|---|
| Oct 2025 | 98.6% | 0.29% | 0.35% | 0.35% | 0.24% | 0.13% |
| Nov 2025 | 98.6% | 0.29% | 0.35% | 0.35% | 0.23% | 0.15% |
| Dec 2025 | 98.6% | 0.35% | 0.35% | 0.35% | 0.23% | 0.16% |
| Jan 2026 | 98.7% | 0.35% | 0.29% | 0.29% | 0.24% | 0.13% |
| Feb 2026 | 98.6% | 0.29% | 0.35% | 0.35% | 0.24% | 0.13% |
| Mar 2026 | 98.1% | 0.35% | 0.51% | 0.63% | 0.28% | 0.15% |
| Apr 2026 | 98.6% | 0.29% | 0.35% | 0.35% | 0.24% | 0.13% |
| May 2026 | 98.5% | 0.35% | 0.43% | 0.35% | 0.23% | 0.13% |
| Jun 2026 | 98.4% | 0.35% | 0.43% | 0.35% | 0.35% | 0.16% |
| Jul 2026 | 98.6% | 0.29% | 0.35% | 0.35% | 0.24% | 0.13% |
| Aug 2026 | 98.1% | 0.63% | 0.43% | 0.43% | 0.29% | 0.15% |
| Sep 2026 | — | — | — | — | — | — |
How has the KPMG and PwC comparison changed over the last 12 months?
3 findings
- PwC was ahead of KPMG in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, KPMG’s estimated Share of Search among accounting firms worldwide moved from 0.24% to 0.29%, and its estimated monthly branded searches held steady at 590.
- Across the 11 months ending August 2026, PwC’s estimated Share of Search among accounting firms worldwide moved from 0.29% to 0.63%, and its estimated monthly branded searches moved from 720 to 1.3K.
How did search popularity change for accounting firms worldwide in August 2026?
1 change
In August 2026, PwC rose from 4th to 2nd among accounting firms worldwide.
How each brand is measured
Brandwave collects information about searches that people make online using KPMG’s and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.