How popular isPwC in search?
In September 2026, there were an estimated 1M branded searches for PwC worldwide which held steady over the last 12 months. PwC holds 20% estimated Share of Search among tax advisory brands worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Which tax advisory brands compete with PwC?
Share of Search by month for Deloitte, KPMG, PwC, EY. The figures are in the table below the chart.
View monthly share of search table
| Month | Deloitte | KPMG | PwC | EY | BDO |
|---|---|---|---|---|---|
| Oct 2025 | 36.3% | 24.2% | 19.8% | 19.6% | 0.09% |
| Nov 2025 | 38.2% | 20.9% | 20.9% | 20% | 0.08% |
| Dec 2025 | 31.7% | 21.4% | 25.9% | 21% | 0.08% |
| Jan 2026 | 33.6% | 22.4% | 22.4% | 21.5% | 0.08% |
| Feb 2026 | 33.6% | 22.4% | 22.4% | 21.5% | 0.08% |
| Mar 2026 | 33.6% | 22.4% | 22.4% | 21.5% | 0.08% |
| Apr 2026 | 33.6% | 22.4% | 22.4% | 21.5% | 0.07% |
| May 2026 | 35% | 23.3% | 19.2% | 22.4% | 0.07% |
| Jun 2026 | 33.3% | 27.1% | 18.3% | 21.3% | 0.06% |
| Jul 2026 | 36.3% | 24.2% | 19.9% | 19.5% | 0.07% |
| Aug 2026 | 35% | 23.3% | 19.2% | 22.4% | 0.07% |
| Sep 2026 | 36.5% | 24.3% | 20% | 19.1% | 0.07% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 36.5% | 1.8M | +22% | +1.5 points | |
| 2, held 2nd | 24.3% | 1.2M | +22% | +1 points | |
| 3, moved from 4th to 3rd | 20% | 1M | +21.5% | +0.7 pointsmoved from 4th to 3rd | |
| 4, moved from 3rd to 4th | 19.1% | 958K | 0% | -3.2 pointsmoved from 3rd to 4th | |
| 5, held 5th | 0.07% | 3.6K | +24.1% | 0 points |
1.
Deloitte36.5%
Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +1.5 points.
2.
KPMG24.3%
Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +1 points.
3.
PwC20%
Moved from 4th to 3rd. 1M estimated branded searches, +21.5% vs prior month. Share +0.7 points.
4.
EY
19.1%
Moved from 3rd to 4th. 958K estimated branded searches, 0% vs prior month. Share -3.2 points.
5.
BDO0.07%
Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.
Compare search popularity between PwC and its closest rivals
Every comparison with PwC
8 comparisons
How has branded search demand for PwC changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for PwC worldwide held steady at 1M.
- Across the 12 months ending September 2026, PwC’s estimated Share of Search among tax advisory brands worldwide peaked at 25.9% in December 2025 and was lowest at 18.3% in June 2026.
How did search popularity change for tax advisory brands worldwide in September 2026?
5 changes
In September 2026, PwC overtook EY to rank 3rd among tax advisory brands worldwide, with 20% estimated Share of Search.
In September 2026, Deloitte gained estimated Share of Search among tax advisory brands worldwide, from 35% to 36.5%.
In September 2026, KPMG gained estimated Share of Search among tax advisory brands worldwide, from 23.3% to 24.3%.
In September 2026, EY lost estimated Share of Search among tax advisory brands worldwide, from 22.4% to 19.1%.
Estimated monthly branded searches for BDO worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.
Where does PwC compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Consulting firms | 3rd of 6 | 19.4% | Show ranking |
| Accounting firms | 3rd of 5 | 20% | Show ranking |
| Tax advisory brands | 3rd of 5 | 20% | Shown above |
How is PwC measured?
Brandwave collects information about searches that people make online using PwC’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pwc
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Is PwC your brand?
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