Brandwave

How popular isKPMG in search?

In September 2026, there were an estimated 1.2M branded searches for KPMG worldwide which held steady over the last 12 months. KPMG holds 24.3% estimated Share of Search among tax advisory brands worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Deloitte36.5%
  2. KPMG24.3%
  3. PwC20%
  4. EY19.1%
  5. BDO0.07%
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Which tax advisory brands compete with KPMG?

KPMG against tax advisory brands worldwide, by month

Share of Search by month for Deloitte, KPMG, PwC, EY. The figures are in the table below the chart.

View monthly share of search table
MonthDeloitteKPMGPwCEYBDO
Oct 202536.3%24.2%19.8%19.6%0.09%
Nov 202538.2%20.9%20.9%20%0.08%
Dec 202531.7%21.4%25.9%21%0.08%
Jan 202633.6%22.4%22.4%21.5%0.08%
Feb 202633.6%22.4%22.4%21.5%0.08%
Mar 202633.6%22.4%22.4%21.5%0.08%
Apr 202633.6%22.4%22.4%21.5%0.07%
May 202635%23.3%19.2%22.4%0.07%
Jun 202633.3%27.1%18.3%21.3%0.06%
Jul 202636.3%24.2%19.9%19.5%0.07%
Aug 202635%23.3%19.2%22.4%0.07%
Sep 202636.5%24.3%20%19.1%0.07%

  1. 1.Deloitte

    36.5%

    Held 1st. 1.8M estimated branded searches, +22% vs prior month. Share +1.5 points.

  2. 2.KPMG

    24.3%

    Held 2nd. 1.2M estimated branded searches, +22% vs prior month. Share +1 points.

  3. 3.PwC

    20%

    Moved from 4th to 3rd. 1M estimated branded searches, +21.5% vs prior month. Share +0.7 points.

  4. 4.EY

    19.1%

    Moved from 3rd to 4th. 958K estimated branded searches, 0% vs prior month. Share -3.2 points.

  5. 5.BDO

    0.07%

    Held 5th. 3.6K estimated branded searches, +24.1% vs prior month. Share 0 points.

Compare search popularity between KPMG and its closest rivals

Every comparison with KPMG

How has branded search demand for KPMG changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for KPMG worldwide held steady at 1.2M.
  • Across the 12 months ending September 2026, KPMG’s estimated Share of Search among tax advisory brands worldwide peaked at 27.1% in June 2026 and was lowest at 20.9% in November 2025.

How did search popularity change for tax advisory brands worldwide in September 2026?

  1. In September 2026, PwC overtook EY to rank 3rd among tax advisory brands worldwide, with 20% estimated Share of Search.

  2. In September 2026, Deloitte gained estimated Share of Search among tax advisory brands worldwide, from 35% to 36.5%.

  3. In September 2026, KPMG gained estimated Share of Search among tax advisory brands worldwide, from 23.3% to 24.3%.

  4. In September 2026, EY lost estimated Share of Search among tax advisory brands worldwide, from 22.4% to 19.1%.

  5. Estimated monthly branded searches for BDO worldwide fell 18.2% over 12 measured months, from 4.4K to 3.6K in September 2026.

Where does KPMG compete?

KPMG is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Accounting firms2nd of 524.3%Show ranking
Tax advisory brands2nd of 524.3%Shown above

How is KPMG measured?

Brandwave collects information about searches that people make online using KPMG’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • kpmg

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How the Brand Demand Index is measured

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