McKinsey & Company vs PwC:Which is more popular by branded search?
In August 2026, McKinsey & Company had more branded searches than PwC among consulting firms worldwide. McKinsey & Company was estimated to have 900K branded searches compared to PwC’s 1.3K, and held a 33.1% Share of Search versus PwC’s 0.05%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, McKinsey & Company or PwC?
Compare the consulting firms businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McKinsey & Company, PwC. The figures are in the table below the chart.
View monthly share of search table
| Month | Accenture | McKinsey & Company | BCG | Bain | PwC | Deloitte |
|---|---|---|---|---|---|---|
| Oct 2025 | 49% | 35.9% | 14.7% | 0.39% | 0.02% | 0.03% |
| Nov 2025 | 54% | 32.4% | 13.2% | 0.36% | 0.03% | 0.03% |
| Dec 2025 | 55.3% | 33.2% | 11.1% | 0.36% | 0.03% | 0.03% |
| Jan 2026 | 53.9% | 32.4% | 13.2% | 0.43% | 0.03% | 0.03% |
| Feb 2026 | 53.9% | 32.4% | 13.2% | 0.43% | 0.03% | 0.03% |
| Mar 2026 | 50.3% | 36.9% | 12.3% | 0.41% | 0.03% | 0.04% |
| Apr 2026 | 50.3% | 36.9% | 12.3% | 0.41% | 0.02% | 0.03% |
| May 2026 | 54% | 32.4% | 13.2% | 0.36% | 0.03% | 0.03% |
| Jun 2026 | 55.3% | 33.2% | 11.1% | 0.36% | 0.03% | 0.03% |
| Jul 2026 | 55.3% | 33.2% | 11.1% | 0.36% | 0.03% | 0.03% |
| Aug 2026 | 55.2% | 33.1% | 11.1% | 0.45% | 0.05% | 0.03% |
| Sep 2026 | — | — | — | — | — | — |
How has the McKinsey & Company and PwC comparison changed over the last 12 months?
3 findings
- McKinsey & Company was ahead of PwC in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among consulting firms worldwide moved from 35.9% to 33.1%, and its estimated monthly branded searches moved from 1.1M to 900K.
- Across the 11 months ending August 2026, PwC’s estimated Share of Search among consulting firms worldwide moved from 0.02% to 0.05%, and its estimated monthly branded searches moved from 720 to 1.3K.
How did search popularity change for consulting firms worldwide in August 2026?
2 changes
In August 2026, PwC rose from 6th to 5th among consulting firms worldwide.
Estimated monthly branded searches for McKinsey & Company worldwide fell 18.2% over 11 measured months, from 1.1M to 900K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using McKinsey & Company’s and PwC’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
McKinsey & Company
2 branded search terms
- mckinsey
- mckinsey company
PwC
1 branded search term
- pwc new zealand
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