Brandwave

How popular isMcKinsey & Company in search?

In August 2026, there were an estimated 900K branded searches for McKinsey & Company worldwide which is down 18.2% over the last 11 months. McKinsey & Company holds 33.1% estimated Share of Search among consulting firms worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Accenture55.2%
  2. McKinsey & Company33.1%
  3. BCG11.1%
  4. Bain0.45%
  5. PwC0.05%
  6. Deloitte0.03%
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Which consulting firms compete with McKinsey & Company?

McKinsey & Company against consulting firms worldwide, by month

Share of Search by month for Accenture, McKinsey & Company, BCG. The figures are in the table below the chart.

View monthly share of search table
MonthAccentureMcKinsey & CompanyBCGBainPwCDeloitte
Oct 202549%35.9%14.7%0.39%0.02%0.03%
Nov 202554%32.4%13.2%0.36%0.03%0.03%
Dec 202555.3%33.2%11.1%0.36%0.03%0.03%
Jan 202653.9%32.4%13.2%0.43%0.03%0.03%
Feb 202653.9%32.4%13.2%0.43%0.03%0.03%
Mar 202650.3%36.9%12.3%0.41%0.03%0.04%
Apr 202650.3%36.9%12.3%0.41%0.02%0.03%
May 202654%32.4%13.2%0.36%0.03%0.03%
Jun 202655.3%33.2%11.1%0.36%0.03%0.03%
Jul 202655.3%33.2%11.1%0.36%0.03%0.03%
Aug 202655.2%33.1%11.1%0.45%0.05%0.03%
Sep 2026——————

  1. 1.Accenture

    55.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.McKinsey & Company

    33.1%

    Held 2nd. 900K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.BCG

    11.1%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bain

    0.45%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.PwC

    0.05%

    Moved from 6th to 5th. 1.3K estimated branded searches, +80.6% vs prior month. Share 0 points.

  6. 6.Deloitte

    0.03%

    Moved from 5th to 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between McKinsey & Company and its closest rivals

Every comparison with McKinsey & Company

How has branded search demand for McKinsey & Company changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for McKinsey & Company worldwide fell from 1.1M to 900K.
  • Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among consulting firms worldwide decreased from 35.9% to 33.1%.
  • Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among consulting firms worldwide peaked at 36.9% in April 2026 and was lowest at 32.4% in January 2026.

How did search popularity change for consulting firms worldwide in August 2026?

  1. In August 2026, PwC rose from 6th to 5th among consulting firms worldwide.

  2. In August 2026, Deloitte fell from 5th to 6th among consulting firms worldwide.

  3. Estimated monthly branded searches for BCG worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.

  4. Estimated monthly branded searches for McKinsey & Company worldwide fell 18.2% over 11 measured months, from 1.1M to 900K in August 2026.

Where does McKinsey & Company compete?

McKinsey & Company is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Management consulting firms2nd of 527.8%Show ranking
Consulting firms2nd of 633.1%Shown above

How is McKinsey & Company measured?

Brandwave collects information about searches that people make online using McKinsey & Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • mckinsey
  • mckinsey company

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