Deloitte vs McKinsey & Company:Which is searched more?
In August 2026, McKinsey & Company had more branded searches than Deloitte among management consulting firms worldwide. McKinsey & Company was estimated to have 900K branded searches compared to Deloitte’s 880, and held a 27.8% Share of Search versus Deloitte’s 0.03%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Deloitte or McKinsey & Company?
Compare the firms businesses hire for strategy advice. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McKinsey & Company, Deloitte. The figures are in the table below the chart.
View monthly share of search table
| Month | McKinsey & Company | Deloitte |
|---|---|---|
| Oct 2025 | 31% | 0.02% |
| Nov 2025 | 27.6% | 0.03% |
| Dec 2025 | 28.4% | 0.02% |
| Jan 2026 | 27.4% | 0.02% |
| Feb 2026 | 28.2% | 0.03% |
| Mar 2026 | 31.6% | 0.04% |
| Apr 2026 | 32.5% | 0.03% |
| May 2026 | 28.2% | 0.03% |
| Jun 2026 | 28.8% | 0.03% |
| Jul 2026 | 28.8% | 0.03% |
| Aug 2026 | 27.8% | 0.03% |
| Sep 2026 | — | — |
How has the Deloitte and McKinsey & Company comparison changed over the last 12 months?
3 findings
- McKinsey & Company was ahead of Deloitte in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Deloitte’s estimated Share of Search among management consulting firms worldwide moved from 0.02% to 0.03%, and its estimated monthly branded searches held steady at 880.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consulting firms worldwide moved from 31% to 27.8%, and its estimated monthly branded searches moved from 1.1M to 900K.
How did search popularity change for management consulting firms worldwide in August 2026?
1 change
In August 2026, McKinsey & Company lost estimated Share of Search among management consulting firms worldwide, from 28.8% to 27.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Deloitte’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Deloitte
1 branded search term
- deloitte nz
McKinsey & Company
2 branded search terms
- mckinsey
- mckinsey company
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