Brandwave

How popular isMcKinsey & Company in search?

In August 2026, there were an estimated 900K branded searches for McKinsey & Company worldwide which is down 18.2% over the last 11 months. McKinsey & Company holds 27.8% estimated Share of Search among management consulting firms worldwide and is ranked 2nd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Accenture46.4%
  2. McKinsey & Company27.8%
  3. Bain & Company16.4%
  4. BCG9.3%
  5. Deloitte0.03%
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Which management consulting firms compete with McKinsey & Company?

McKinsey & Company against management consulting firms worldwide, by month

Share of Search by month for Accenture, McKinsey & Company, Bain & Company, BCG. The figures are in the table below the chart.

View monthly share of search table
MonthAccentureMcKinsey & CompanyBain & CompanyBCGDeloitte
Oct 202542.3%31%13.9%12.7%0.02%
Nov 202546%27.6%15.1%11.3%0.03%
Dec 202547.4%28.4%14.7%9.5%0.02%
Jan 202645.7%27.4%15.6%11.2%0.02%
Feb 202647%28.2%13.2%11.5%0.03%
Mar 202643.1%31.6%14.7%10.6%0.04%
Apr 202644.3%32.5%12.4%10.9%0.03%
May 202647%28.2%13.2%11.5%0.03%
Jun 202648%28.8%13.5%9.6%0.03%
Jul 202648%28.8%13.5%9.6%0.03%
Aug 202646.4%27.8%16.4%9.3%0.03%
Sep 2026—————

  1. 1.Accenture

    46.4%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.McKinsey & Company

    27.8%

    Held 2nd. 900K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Bain & Company

    16.4%

    Held 3rd. 531K estimated branded searches, +26.3% vs prior month. Share +3 points.

  4. 4.BCG

    9.3%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Deloitte

    0.03%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between McKinsey & Company and its closest rivals

Every comparison with McKinsey & Company

How has branded search demand for McKinsey & Company changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for McKinsey & Company worldwide fell from 1.1M to 900K.
  • Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consulting firms worldwide decreased from 31% to 27.8%.
  • Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consulting firms worldwide peaked at 32.5% in April 2026 and was lowest at 27.4% in January 2026.

How did search popularity change for management consulting firms worldwide in August 2026?

  1. In August 2026, Bain & Company gained estimated Share of Search among management consulting firms worldwide, from 13.5% to 16.4%.

  2. In August 2026, Accenture lost estimated Share of Search among management consulting firms worldwide, from 48% to 46.4%.

  3. In August 2026, McKinsey & Company lost estimated Share of Search among management consulting firms worldwide, from 28.8% to 27.8%.

  4. Estimated monthly branded searches for BCG worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.

Where does McKinsey & Company compete?

McKinsey & Company is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Management consulting firms2nd of 527.8%Shown above
Consulting firms2nd of 633.1%Show ranking

How is McKinsey & Company measured?

Brandwave collects information about searches that people make online using McKinsey & Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

2 branded search terms

  • mckinsey
  • mckinsey company

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