How popular isBain & Company in search?
In August 2026, there were an estimated 531K branded searches for Bain & Company worldwide which is up 7.8% over the last 11 months. Bain & Company holds 16.4% estimated Share of Search among management consulting firms worldwide and is ranked 3rd of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Accenture46.4%
McKinsey & Company27.8%
Bain & Company16.4%BCG9.3%
Deloitte0.03%
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Which management consulting firms compete with Bain & Company?
Share of Search by month for Accenture, McKinsey & Company, Bain & Company, BCG. The figures are in the table below the chart.
View monthly share of search table
| Month | Accenture | McKinsey & Company | Bain & Company | BCG | Deloitte |
|---|---|---|---|---|---|
| Oct 2025 | 42.3% | 31% | 13.9% | 12.7% | 0.02% |
| Nov 2025 | 46% | 27.6% | 15.1% | 11.3% | 0.03% |
| Dec 2025 | 47.4% | 28.4% | 14.7% | 9.5% | 0.02% |
| Jan 2026 | 45.7% | 27.4% | 15.6% | 11.2% | 0.02% |
| Feb 2026 | 47% | 28.2% | 13.2% | 11.5% | 0.03% |
| Mar 2026 | 43.1% | 31.6% | 14.7% | 10.6% | 0.04% |
| Apr 2026 | 44.3% | 32.5% | 12.4% | 10.9% | 0.03% |
| May 2026 | 47% | 28.2% | 13.2% | 11.5% | 0.03% |
| Jun 2026 | 48% | 28.8% | 13.5% | 9.6% | 0.03% |
| Jul 2026 | 48% | 28.8% | 13.5% | 9.6% | 0.03% |
| Aug 2026 | 46.4% | 27.8% | 16.4% | 9.3% | 0.03% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 46.4% | 1.5M | 0% | -1.6 points | |
| 2, held 2nd | 27.8% | 900K | 0% | -1 points | |
| 3, held 3rd | 16.4% | 531K | +26.3% | +3 points | |
| 4, held 4th | 9.3% | 301K | 0% | -0.3 points | |
| 5, held 5th | 0.03% | 880 | 0% | 0 points |
46.4%
Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -1.6 points.
27.8%
Held 2nd. 900K estimated branded searches, 0% vs prior month. Share -1 points.
16.4%
Held 3rd. 531K estimated branded searches, +26.3% vs prior month. Share +3 points.
4.
9.3%
Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.
5.
Deloitte0.03%
Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Bain & Company and its closest rivals
Every comparison with Bain & Company
4 comparisons
How has branded search demand for Bain & Company changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Bain & Company worldwide rose from 493K to 531K.
- Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consulting firms worldwide increased from 13.9% to 16.4%.
- Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consulting firms worldwide peaked at 16.4% in August 2026 and was lowest at 12.4% in April 2026.
How did search popularity change for management consulting firms worldwide in August 2026?
4 changes
In August 2026, Bain & Company gained estimated Share of Search among management consulting firms worldwide, from 13.5% to 16.4%.
In August 2026, Accenture lost estimated Share of Search among management consulting firms worldwide, from 48% to 46.4%.
In August 2026, McKinsey & Company lost estimated Share of Search among management consulting firms worldwide, from 28.8% to 27.8%.
Estimated monthly branded searches for BCG worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.
How is Bain & Company measured?
Brandwave collects information about searches that people make online using Bain & Company’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
3 branded search terms
- bain
- bain company
- baincompany
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