Brandwave

Management consulting firms:Which are searched most?

In August 2026, Accenture was the most searched among management consulting firms worldwide, with an estimated 1.5M branded searches and 46.4% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Accenture46.4%
  2. McKinsey & Company27.8%
  3. Bain & Company16.4%
  4. BCG9.3%
  5. Deloitte0.03%

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Share of SearchLeaderboard

Compare the firms businesses hire for strategy advice. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among management consulting firms worldwide, by month

Share of Search by month for Accenture, McKinsey & Company, Bain & Company, BCG. The figures are in the table below the chart.

View monthly share of search table
MonthAccentureMcKinsey & CompanyBain & CompanyBCGDeloitte
Oct 202542.3%31%13.9%12.7%0.02%
Nov 202546%27.6%15.1%11.3%0.03%
Dec 202547.4%28.4%14.7%9.5%0.02%
Jan 202645.7%27.4%15.6%11.2%0.02%
Feb 202647%28.2%13.2%11.5%0.03%
Mar 202643.1%31.6%14.7%10.6%0.04%
Apr 202644.3%32.5%12.4%10.9%0.03%
May 202647%28.2%13.2%11.5%0.03%
Jun 202648%28.8%13.5%9.6%0.03%
Jul 202648%28.8%13.5%9.6%0.03%
Aug 202646.4%27.8%16.4%9.3%0.03%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Accenture

    46.4%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -1.6 points.

  2. 2.McKinsey & Company

    27.8%

    Held 2nd. 900K estimated branded searches, 0% vs prior month. Share -1 points.

  3. 3.Bain & Company

    16.4%

    Held 3rd. 531K estimated branded searches, +26.3% vs prior month. Share +3 points.

  4. 4.BCG

    9.3%

    Held 4th. 301K estimated branded searches, 0% vs prior month. Share -0.3 points.

  5. 5.Deloitte

    0.03%

    Held 5th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among management consulting firms worldwide?

In August 2026, Accenture was the most searched among management consulting firms worldwide, with an estimated 1.5M branded searches and 46.4% estimated Share of Search within this set. McKinsey & Company is in 2nd place, 18.6 percentage points behind at 27.8% Share of Search.

Global management consulting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Accenture42.3% → 46.4%48%Jun 202642.3%Oct 20251st
McKinsey & Company31% → 27.8%32.5%Apr 202627.4%Jan 20262nd
Bain & Company13.9% → 16.4%16.4%Aug 202612.4%Apr 20263rd
BCG12.7% → 9.3%12.7%Oct 20259.3%Aug 20264th
Deloitte0.02% → 0.03%0.04%Mar 20260.02%Jan 20265th

Each finding as a sentence

  • Across the 11 months ending August 2026, Accenture’s estimated Share of Search among management consulting firms worldwide increased from 42.3% to 46.4%.
  • Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consulting firms worldwide decreased from 31% to 27.8%.
  • Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consulting firms worldwide increased from 13.9% to 16.4%.
  • Across the 11 months ending August 2026, BCG’s estimated Share of Search among management consulting firms worldwide decreased from 12.7% to 9.3%.
  • Across the 11 months ending August 2026, Accenture’s estimated Share of Search among management consulting firms worldwide peaked at 48% in June 2026 and was lowest at 42.3% in October 2025.
  • Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consulting firms worldwide peaked at 32.5% in April 2026 and was lowest at 27.4% in January 2026.
  • Across the 11 months ending August 2026, Bain & Company’s estimated Share of Search among management consulting firms worldwide peaked at 16.4% in August 2026 and was lowest at 12.4% in April 2026.
  • Across the 11 months ending August 2026, Deloitte held steady: its estimated Share of Search among management consulting firms worldwide moved less than 0.5 percentage points.

How did search popularity change for management consulting firms worldwide in August 2026?

  1. In August 2026, Bain & Company gained estimated Share of Search among management consulting firms worldwide, from 13.5% to 16.4%.

  2. In August 2026, Accenture lost estimated Share of Search among management consulting firms worldwide, from 48% to 46.4%.

  3. In August 2026, McKinsey & Company lost estimated Share of Search among management consulting firms worldwide, from 28.8% to 27.8%.

  4. Estimated monthly branded searches for BCG worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.

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