Accenture vs McKinsey & Company:Which is searched more?
In August 2026, Accenture had more branded searches than McKinsey & Company among management consulting firms worldwide. Accenture was estimated to have 1.5M branded searches compared to McKinsey & Company’s 900K, and held a 46.4% Share of Search versus McKinsey & Company’s 27.8%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Accenture or McKinsey & Company?
Compare the firms businesses hire for strategy advice. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Accenture, McKinsey & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Accenture | McKinsey & Company |
|---|---|---|
| Oct 2025 | 42.3% | 31% |
| Nov 2025 | 46% | 27.6% |
| Dec 2025 | 47.4% | 28.4% |
| Jan 2026 | 45.7% | 27.4% |
| Feb 2026 | 47% | 28.2% |
| Mar 2026 | 43.1% | 31.6% |
| Apr 2026 | 44.3% | 32.5% |
| May 2026 | 47% | 28.2% |
| Jun 2026 | 48% | 28.8% |
| Jul 2026 | 48% | 28.8% |
| Aug 2026 | 46.4% | 27.8% |
| Sep 2026 | — | — |
How has the Accenture and McKinsey & Company comparison changed over the last 12 months?
3 findings
- Accenture was ahead of McKinsey & Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accenture’s estimated Share of Search among management consulting firms worldwide moved from 42.3% to 46.4%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among management consulting firms worldwide moved from 31% to 27.8%, and its estimated monthly branded searches moved from 1.1M to 900K.
How did search popularity change for management consulting firms worldwide in August 2026?
2 changes
In August 2026, Accenture lost estimated Share of Search among management consulting firms worldwide, from 48% to 46.4%.
In August 2026, McKinsey & Company lost estimated Share of Search among management consulting firms worldwide, from 28.8% to 27.8%.
How each brand is measured
Brandwave collects information about searches that people make online using Accenture’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Accenture
1 branded search term
- accenture
McKinsey & Company
2 branded search terms
- mckinsey
- mckinsey company
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