Bain vs McKinsey & Company:Which is searched more?
In August 2026, McKinsey & Company had more branded searches than Bain among consulting firms worldwide. McKinsey & Company was estimated to have 900K branded searches compared to Bain’s 12.1K, and held a 33.1% Share of Search versus Bain’s 0.45%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Bain or McKinsey & Company?
Compare the consulting firms businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for McKinsey & Company, Bain. The figures are in the table below the chart.
View monthly share of search table
| Month | McKinsey & Company | Bain |
|---|---|---|
| Oct 2025 | 35.9% | 0.39% |
| Nov 2025 | 32.4% | 0.36% |
| Dec 2025 | 33.2% | 0.36% |
| Jan 2026 | 32.4% | 0.43% |
| Feb 2026 | 32.4% | 0.43% |
| Mar 2026 | 36.9% | 0.41% |
| Apr 2026 | 36.9% | 0.41% |
| May 2026 | 32.4% | 0.36% |
| Jun 2026 | 33.2% | 0.36% |
| Jul 2026 | 33.2% | 0.36% |
| Aug 2026 | 33.1% | 0.45% |
| Sep 2026 | — | — |
How has the Bain and McKinsey & Company comparison changed over the last 12 months?
3 findings
- McKinsey & Company was ahead of Bain in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Bain’s estimated Share of Search among consulting firms worldwide moved from 0.39% to 0.45%, and its estimated monthly branded searches held steady at 12.1K.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among consulting firms worldwide moved from 35.9% to 33.1%, and its estimated monthly branded searches moved from 1.1M to 900K.
How did search popularity change for consulting firms worldwide in August 2026?
1 change
Estimated monthly branded searches for McKinsey & Company worldwide fell 18.2% over 11 measured months, from 1.1M to 900K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Bain’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Bain
1 branded search term
- bain consulting
McKinsey & Company
2 branded search terms
- mckinsey
- mckinsey company
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