Brandwave

Consulting firms:Which are searched most?

In August 2026, Accenture was the most searched among consulting firms worldwide, with an estimated 1.5M branded searches and 55.2% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Accenture55.2%
  2. McKinsey & Company33.1%
  3. BCG11.1%
  4. Bain0.45%
  5. PwC0.05%
  6. Deloitte0.03%

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Share of SearchLeaderboard

Compare the consulting firms businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among consulting firms worldwide, by month

Share of Search by month for Accenture, McKinsey & Company, BCG. The figures are in the table below the chart.

View monthly share of search table
MonthAccentureMcKinsey & CompanyBCGBainPwCDeloitte
Oct 202549%35.9%14.7%0.39%0.02%0.03%
Nov 202554%32.4%13.2%0.36%0.03%0.03%
Dec 202555.3%33.2%11.1%0.36%0.03%0.03%
Jan 202653.9%32.4%13.2%0.43%0.03%0.03%
Feb 202653.9%32.4%13.2%0.43%0.03%0.03%
Mar 202650.3%36.9%12.3%0.41%0.03%0.04%
Apr 202650.3%36.9%12.3%0.41%0.02%0.03%
May 202654%32.4%13.2%0.36%0.03%0.03%
Jun 202655.3%33.2%11.1%0.36%0.03%0.03%
Jul 202655.3%33.2%11.1%0.36%0.03%0.03%
Aug 202655.2%33.1%11.1%0.45%0.05%0.03%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Accenture

    55.2%

    Held 1st. 1.5M estimated branded searches, 0% vs prior month. Share -0.1 points.

  2. 2.McKinsey & Company

    33.1%

    Held 2nd. 900K estimated branded searches, 0% vs prior month. Share 0 points.

  3. 3.BCG

    11.1%

    Held 3rd. 301K estimated branded searches, 0% vs prior month. Share 0 points.

  4. 4.Bain

    0.45%

    Held 4th. 12.1K estimated branded searches, +22.2% vs prior month. Share +0.1 points.

  5. 5.PwC

    0.05%

    Moved from 6th to 5th. 1.3K estimated branded searches, +80.6% vs prior month. Share 0 points.

  6. 6.Deloitte

    0.03%

    Moved from 5th to 6th. 880 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among consulting firms worldwide?

In August 2026, Accenture was the most searched among consulting firms worldwide, with an estimated 1.5M branded searches and 55.2% estimated Share of Search within this set. McKinsey & Company is in 2nd place, 22.1 percentage points behind at 33.1% Share of Search.

Global consulting firms, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Accenture49% → 55.2%55.3%Dec 202549%Oct 20251st
McKinsey & Company35.9% → 33.1%36.9%Apr 202632.4%Jan 20262nd
BCG14.7% → 11.1%14.7%Oct 202511.1%Aug 20263rd
Bain0.39% → 0.45%0.45%Aug 20260.36%Nov 20254th
PwC0.02% → 0.05%0.05%Aug 20260.02%Oct 20256th → 5th
Deloitte0.03%0.04%Mar 20260.03%Jan 20265th → 6th

Each finding as a sentence

  • Across the 11 months ending August 2026, Accenture’s estimated Share of Search among consulting firms worldwide increased from 49% to 55.2%.
  • Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among consulting firms worldwide decreased from 35.9% to 33.1%.
  • Across the 11 months ending August 2026, BCG’s estimated Share of Search among consulting firms worldwide decreased from 14.7% to 11.1%.
  • Across the 11 months ending August 2026, Accenture’s estimated Share of Search among consulting firms worldwide peaked at 55.3% in December 2025 and was lowest at 49% in October 2025.
  • Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among consulting firms worldwide peaked at 36.9% in April 2026 and was lowest at 32.4% in January 2026.
  • Across the 11 months ending August 2026, PwC rose from 6th to 5th among consulting firms worldwide.
  • Across the 11 months ending August 2026, Deloitte fell from 5th to 6th among consulting firms worldwide.
  • Across the 11 months ending August 2026, Bain held steady: its estimated Share of Search among consulting firms worldwide moved less than 0.5 percentage points.

How did search popularity change for consulting firms worldwide in August 2026?

  1. In August 2026, PwC rose from 6th to 5th among consulting firms worldwide.

  2. In August 2026, Deloitte fell from 5th to 6th among consulting firms worldwide.

  3. Estimated monthly branded searches for BCG worldwide fell 33.1% over 11 measured months, from 450K to 301K in August 2026.

  4. Estimated monthly branded searches for McKinsey & Company worldwide fell 18.2% over 11 measured months, from 1.1M to 900K in August 2026.

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