Accenture vs McKinsey & Company:Which is searched more?
In August 2026, Accenture had more branded searches than McKinsey & Company among consulting firms worldwide. Accenture was estimated to have 1.5M branded searches compared to McKinsey & Company’s 900K, and held a 55.2% Share of Search versus McKinsey & Company’s 33.1%. These are worldwide searches for English-language branded terms.
Follow Accenture vs McKinsey & Company and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, Accenture or McKinsey & Company?
Compare the consulting firms businesses hire. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Accenture, McKinsey & Company. The figures are in the table below the chart.
View monthly share of search table
| Month | Accenture | McKinsey & Company |
|---|---|---|
| Oct 2025 | 49% | 35.9% |
| Nov 2025 | 54% | 32.4% |
| Dec 2025 | 55.3% | 33.2% |
| Jan 2026 | 53.9% | 32.4% |
| Feb 2026 | 53.9% | 32.4% |
| Mar 2026 | 50.3% | 36.9% |
| Apr 2026 | 50.3% | 36.9% |
| May 2026 | 54% | 32.4% |
| Jun 2026 | 55.3% | 33.2% |
| Jul 2026 | 55.3% | 33.2% |
| Aug 2026 | 55.2% | 33.1% |
| Sep 2026 | — | — |
How has the Accenture and McKinsey & Company comparison changed over the last 12 months?
3 findings
- Accenture was ahead of McKinsey & Company in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Accenture’s estimated Share of Search among consulting firms worldwide moved from 49% to 55.2%, and its estimated monthly branded searches held steady at 1.5M.
- Across the 11 months ending August 2026, McKinsey & Company’s estimated Share of Search among consulting firms worldwide moved from 35.9% to 33.1%, and its estimated monthly branded searches moved from 1.1M to 900K.
How did search popularity change for consulting firms worldwide in August 2026?
1 change
Estimated monthly branded searches for McKinsey & Company worldwide fell 18.2% over 11 measured months, from 1.1M to 900K in August 2026.
How each brand is measured
Brandwave collects information about searches that people make online using Accenture’s and McKinsey & Company’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Accenture
1 branded search term
- accenture
McKinsey & Company
2 branded search terms
- mckinsey
- mckinsey company
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.