How popular isPolaris in search?
In September 2026, there were an estimated 823K branded searches for Polaris worldwide which is down 17.7% over the last 12 months. Polaris holds 10.5% estimated Share of Search among quad bike brands worldwide and is ranked 3rd of 4 competitors for search popularity. These are worldwide searches for English-language branded terms.
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Where does Polaris compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Quad bike brands | 3rd of 4 | 10.5% | Shown below |
| ATV and side-by-side brands | 2nd of 5 | 25.3% | Show ranking |
Which quad bike brands compete with Polaris?
Share of Search by month for Yamaha, Kawasaki, Polaris, Segway. The figures are in the table below the chart.
View monthly share of search table
| Month | Yamaha | Kawasaki | Polaris | Segway |
|---|---|---|---|---|
| Oct 2025 | 48.8% | 32.7% | 11.9% | 6.6% |
| Nov 2025 | 53.1% | 29.1% | 10.7% | 7.1% |
| Dec 2025 | 56.1% | 25.1% | 11.3% | 7.5% |
| Jan 2026 | 53.1% | 29.1% | 10.7% | 7.1% |
| Feb 2026 | 53.8% | 29.5% | 10.8% | 5.9% |
| Mar 2026 | 58.1% | 26% | 9.6% | 6.4% |
| Apr 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| May 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| Jun 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| Jul 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| Aug 2026 | 51.1% | 28% | 12.5% | 8.4% |
| Sep 2026 | 52.3% | 28.6% | 10.5% | 8.6% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 52.3% | 4.1M | 0% | +1.2 points | |
| 2, held 2nd | 28.6% | 2.2M | 0% | +0.6 points | |
| 3, held 3rd | 10.5% | 823K | -17.7% | -2 points | |
| 4, held 4th | 8.6% | 673K | 0% | +0.2 points |
1.
Yamaha52.3%
Held 1st. 4.1M estimated branded searches, 0% vs prior month. Share +1.2 points.
2.
Kawasaki28.6%
Held 2nd. 2.2M estimated branded searches, 0% vs prior month. Share +0.6 points.
3.
Polaris
10.5%
Held 3rd. 823K estimated branded searches, -17.7% vs prior month. Share -2 points.
4.
Segway8.6%
Held 4th. 673K estimated branded searches, 0% vs prior month. Share +0.2 points.
Compare search popularity between Polaris and its closest rivals
How has branded search demand for Polaris changed worldwide over the last 12 months?
3 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Polaris worldwide fell from 1M to 823K.
- Across the 12 months ending September 2026, Polaris’ estimated Share of Search among quad bike brands worldwide decreased from 11.9% to 10.5%.
- Across the 12 months ending September 2026, Polaris’ estimated Share of Search among quad bike brands worldwide peaked at 12.5% in August 2026 and was lowest at 9.6% in March 2026.
How did search popularity change for quad bike brands worldwide in September 2026?
4 changes
In September 2026, Yamaha gained estimated Share of Search among quad bike brands worldwide, from 51.1% to 52.3%.
In September 2026, Kawasaki gained estimated Share of Search among quad bike brands worldwide, from 28% to 28.6%.
In September 2026, Polaris lost estimated Share of Search among quad bike brands worldwide, from 12.5% to 10.5%.
Estimated monthly branded searches for Segway worldwide rose 22.4% over 12 measured months, from 550K to 673K in September 2026.
How is Polaris measured?
Brandwave collects information about searches that people make online using Polaris’ name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- polaris
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Is Polaris your brand?
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