Brandwave

How popular isPetco in search?

In September 2026, there were an estimated 4.1M branded searches for Petco worldwide which is down 18.2% over the last 12 months. Petco holds 35.6% estimated Share of Search among aquarium Heater brands worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. PetSmart53.3%
  2. Petco35.6%
  3. MINI10.6%
  4. Fluval0.36%
  5. Eheim0.15%
  6. Cobalt0.01%
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Which aquarium Heater brands compete with Petco?

Petco against aquarium Heater brands worldwide, by month

Share of Search by month for PetSmart, Petco, MINI. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartPetcoMINIFluvalEheimCobalt
Oct 202554.3%36.3%8.9%0.35%0.17%0.02%
Nov 202554.3%36.3%8.9%0.38%0.19%0.01%
Dec 202554.3%36.3%8.9%0.38%0.19%0.01%
Jan 202654.2%36.3%8.8%0.45%0.2%0.01%
Feb 202653.2%35.5%10.6%0.45%0.2%0.01%
Mar 202654.3%36.3%8.9%0.35%0.16%0.01%
Apr 202658.2%31.8%9.5%0.32%0.14%0.01%
May 202654.4%36.3%8.9%0.3%0.13%0.01%
Jun 202649.4%40.3%9.8%0.32%0.12%0.01%
Jul 202654.4%36.3%8.9%0.29%0.1%0.01%
Aug 202654.4%36.3%8.9%0.31%0.14%0.01%
Sep 202653.3%35.6%10.6%0.36%0.15%0.01%

  1. 1.PetSmart

    53.3%

    Held 1st. 6.1M estimated branded searches, -18.2% vs prior month. Share -1.1 points.

  2. 2.Petco

    35.6%

    Held 2nd. 4.1M estimated branded searches, -18.2% vs prior month. Share -0.7 points.

  3. 3.MINI

    10.6%

    Held 3rd. 1.2M estimated branded searches, 0% vs prior month. Share +1.8 points.

  4. 4.Fluval

    0.36%

    Held 4th. 40.8K estimated branded searches, -3.5% vs prior month. Share 0 points.

  5. 5.Eheim

    0.15%

    Held 5th. 17.5K estimated branded searches, -6.4% vs prior month. Share 0 points.

  6. 6.Cobalt

    0.01%

    Held 6th. 1.6K estimated branded searches, +11.2% vs prior month. Share 0 points.

Compare search popularity between Petco and its closest rivals

Every comparison with Petco

How has branded search demand for Petco changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for Petco worldwide fell from 5M to 4.1M.
  • Across the 12 months ending September 2026, Petco’s estimated Share of Search among aquarium Heater brands worldwide decreased from 36.3% to 35.6%.
  • Across the 12 months ending September 2026, Petco’s estimated Share of Search among aquarium Heater brands worldwide peaked at 40.3% in June 2026 and was lowest at 31.8% in April 2026.

How did search popularity change for aquarium Heater brands worldwide in September 2026?

  1. In September 2026, MINI gained estimated Share of Search among aquarium Heater brands worldwide, from 8.9% to 10.6%.

  2. In September 2026, PetSmart lost estimated Share of Search among aquarium Heater brands worldwide, from 54.4% to 53.3%.

  3. In September 2026, Petco lost estimated Share of Search among aquarium Heater brands worldwide, from 36.3% to 35.6%.

  4. Estimated monthly branded searches for Cobalt worldwide fell 35.9% over 12 measured months, from 2.5K to 1.6K in September 2026.

  5. Estimated monthly branded searches for Eheim worldwide fell 23.6% over 12 measured months, from 22.9K to 17.5K in September 2026.

  6. Estimated monthly branded searches for Fluval worldwide fell 16.2% over 12 measured months, from 48.7K to 40.8K in September 2026.

Where does Petco compete?

Petco is ranked in 20 competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Prong Collar brands3rd of 523.9%Show ranking
Cat Scratching Post brands2nd of 626.8%Show ranking
Pet supply retailers2nd of 528%Show ranking
Dog Pool brands2nd of 628.6%Show ranking
Dog Backpack brands2nd of 728.7%Show ranking
Cat Harness brands2nd of 730.8%Show ranking
Puppy Pads brands2nd of 831.1%Show ranking
Cat Scratcher brands2nd of 731.2%Show ranking
Crate Cover brands2nd of 631.3%Show ranking
Automatic cat feeder brands2nd of 431.4%Show ranking
Dog Steps brands2nd of 431.6%Show ranking
Cat Tower brands2nd of 331.6%Show ranking
Dog Gates brands2nd of 331.6%Show ranking
Dog Stairs brands2nd of 331.6%Show ranking
Dog Grooming brands2nd of 432.8%Show ranking
Aquarium Heater brands2nd of 635.6%Shown above
Koi Fish brands2nd of 439.7%Show ranking
Cat Carrier brands1st of 659.4%Show ranking
Dog Carrier brands1st of 492.5%Show ranking
Pet Carrier brands1st of 493%Show ranking

How is Petco measured?

Brandwave collects information about searches that people make online using Petco’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • petco

Do you work for Petco? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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