How popular isFluval in search?
In September 2026, there were an estimated 40.8K branded searches for Fluval worldwide which is down 16.2% over the last 12 months. Fluval holds 14.2% estimated Share of Search among aquarium filters worldwide and is ranked 3rd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.
Marineland38.3%
Oase38.3%
Fluval14.2%
Eheim6.1%Tetra1.9%
- AquaClear1.3%
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Where does Fluval compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Aquarium filters | 3rd of 6 | 14.2% | Shown below |
| Fish food | 2nd of 6 | 12.8% | Show ranking |
| Fish tank brands | 2nd of 6 | 22.6% | Show ranking |
| Aquarium brands | 1st of 6 | 41.5% | Show ranking |
Which aquarium filters compete with Fluval?
Share of Search by month for Marineland, Oase, Fluval, Eheim. The figures are in the table below the chart.
View monthly share of search table
| Month | Marineland | Oase | Fluval | Eheim | Tetra | AquaClear |
|---|---|---|---|---|---|---|
| Oct 2025 | 38.3% | 38.3% | 13.8% | 6.5% | 2.1% | 1% |
| Nov 2025 | 31% | 37.7% | 17.7% | 9% | 3.3% | 1.2% |
| Dec 2025 | 27.1% | 40.3% | 19% | 9.6% | 2.7% | 1.3% |
| Jan 2026 | 23.5% | 42.9% | 19.6% | 8.9% | 3.7% | 1.4% |
| Feb 2026 | 29.5% | 36.1% | 20.6% | 9.1% | 2.9% | 1.8% |
| Mar 2026 | 24.1% | 43.7% | 19.4% | 8.5% | 2.9% | 1.4% |
| Apr 2026 | 29.3% | 43.6% | 16.4% | 6.9% | 2.4% | 1.4% |
| May 2026 | 33.7% | 40.9% | 15.2% | 6.5% | 2.3% | 1.3% |
| Jun 2026 | 38.6% | 38.6% | 14% | 5% | 2.6% | 1.3% |
| Jul 2026 | 53.1% | 29% | 10.5% | 3.8% | 2.6% | 0.95% |
| Aug 2026 | 55.1% | 24.8% | 11.6% | 5.1% | 2.3% | 0.99% |
| Sep 2026 | 38.3% | 38.3% | 14.2% | 6.1% | 1.9% | 1.3% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 38.3% | 110K | -45.3% | -16.9 points | |
| 2, held 2nd | 38.3% | 110K | +21.5% | +13.5 points | |
| 3, held 3rd | 14.2% | 40.8K | -3.5% | +2.6 points | |
| 4, held 4th | 6.1% | 17.5K | -6.4% | +1 points | |
| 5, held 5th | 1.9% | 5.5K | -35.3% | -0.4 points | |
| 6, held 6th | 1.3% | 3.6K | 0% | +0.3 points |
38.3%
Held 1st. 110K estimated branded searches, -45.3% vs prior month. Share -16.9 points.
2.
Oase38.3%
Held 2nd. 110K estimated branded searches, +21.5% vs prior month. Share +13.5 points.
3.
Fluval14.2%
Held 3rd. 40.8K estimated branded searches, -3.5% vs prior month. Share +2.6 points.
4.
Eheim6.1%
Held 4th. 17.5K estimated branded searches, -6.4% vs prior month. Share +1 points.
5.
1.9%
Held 5th. 5.5K estimated branded searches, -35.3% vs prior month. Share -0.4 points.
1.3%
Held 6th. 3.6K estimated branded searches, 0% vs prior month. Share +0.3 points.
Compare search popularity between Fluval and its closest rivals
How has branded search demand for Fluval changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Fluval worldwide fell from 48.7K to 40.8K.
- Across the 12 months ending September 2026, Fluval’s estimated Share of Search among aquarium filters worldwide peaked at 20.6% in February 2026 and was lowest at 10.5% in July 2026.
How did search popularity change for aquarium filters worldwide in September 2026?
5 changes
In September 2026, Oase gained estimated Share of Search among aquarium filters worldwide, from 24.8% to 38.3%.
In September 2026, Fluval gained estimated Share of Search among aquarium filters worldwide, from 11.6% to 14.2%.
In September 2026, Eheim gained estimated Share of Search among aquarium filters worldwide, from 5.1% to 6.1%.
In September 2026, Marineland lost estimated Share of Search among aquarium filters worldwide, from 55.1% to 38.3%.
Estimated monthly branded searches for Tetra worldwide fell 24.7% over 12 measured months, from 7.3K to 5.5K in September 2026.
How is Fluval measured?
Brandwave collects information about searches that people make online using Fluval’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- fluval
- fluval aquarium
- fluval aquarium filters
- fluval fish tank
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Is Fluval your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.