Brandwave

Aquarium brands:Which brands are most popular in search?

In August 2026, Fluval was the most searched among aquarium brands worldwide, with an estimated 22.2K branded searches and 43.3% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Fluval43.3%
  2. Eheim23.6%
  3. Seachem23.6%
  4. Scalar5.9%
  5. Tetra3.7%

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Share of SearchLeaderboard

Compare the aquarium equipment brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among aquarium brands worldwide, by month

Share of Search by month for Fluval, Eheim, Seachem, Scalar, Tetra. The figures are in the table below the chart.

View monthly share of search table
MonthFluvalEheimSeachemScalarTetra
Oct 202545.7%25%20.4%4%4.9%
Nov 202543.3%28.9%19.3%3.8%4.6%
Dec 202543.5%29%19.4%3.4%4.7%
Jan 202647.7%26.1%17.4%3.7%5.2%
Feb 202645.2%24.7%20.2%5.2%4.8%
Mar 202644.8%24.4%20%6%4.8%
Apr 202642.9%23.4%23.4%5.8%4.6%
May 202643.2%23.6%23.6%5.9%3.7%
Jun 202647.3%21.1%21.1%6.5%4%
Jul 202647.3%21.1%21.1%6.5%4%
Aug 202643.3%23.6%23.6%5.9%3.7%
Sep 2026—————

This month’s ranking, August 2026

  1. 1.Fluval

    43.3%

    Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -4 points.

  2. 2.Eheim

    23.6%

    Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  3. 3.Seachem

    23.6%

    Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.5 points.

  4. 4.Scalar

    5.9%

    Held 4th. 3K estimated branded searches, -1.3% vs prior month. Share -0.6 points.

  5. 5.Tetra

    3.7%

    Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.

Compare search popularity between leading brands

Which brand is most popular in search among aquarium brands worldwide?

In August 2026, Fluval was the most searched among aquarium brands worldwide, with an estimated 22.2K branded searches and 43.3% estimated Share of Search within this set. Eheim is in 2nd place, 19.7 percentage points behind at 23.6% Share of Search.

Global aquarium brands, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Fluval45.7% → 43.3%47.7%Jan 202642.9%Apr 20261st
Eheim25% → 23.6%29%Dec 202521.1%Jun 20262nd
Seachem20.4% → 23.6%23.6%Aug 202617.4%Jan 20263rd
Scalar4% → 5.9%6.5%Jun 20263.4%Dec 20255th → 4th
Tetra4.9% → 3.7%5.2%Jan 20263.7%May 20264th → 5th

Each finding as a sentence

  • Across the 11 months ending August 2026, Fluval’s estimated Share of Search among aquarium brands worldwide decreased from 45.7% to 43.3%.
  • Across the 11 months ending August 2026, Eheim’s estimated Share of Search among aquarium brands worldwide decreased from 25% to 23.6%.
  • Across the 11 months ending August 2026, Seachem’s estimated Share of Search among aquarium brands worldwide increased from 20.4% to 23.6%.
  • Across the 11 months ending August 2026, Scalar’s estimated Share of Search among aquarium brands worldwide increased from 4% to 5.9%.
  • Across the 11 months ending August 2026, Tetra’s estimated Share of Search among aquarium brands worldwide decreased from 4.9% to 3.7%.
  • Across the 11 months ending August 2026, Fluval’s estimated Share of Search among aquarium brands worldwide peaked at 47.7% in January 2026 and was lowest at 42.9% in April 2026.
  • Across the 11 months ending August 2026, Eheim’s estimated Share of Search among aquarium brands worldwide peaked at 29% in December 2025 and was lowest at 21.1% in June 2026.
  • Across the 11 months ending August 2026, Seachem’s estimated Share of Search among aquarium brands worldwide peaked at 23.6% in August 2026 and was lowest at 17.4% in January 2026.
  • Across the 11 months ending August 2026, Scalar’s estimated Share of Search among aquarium brands worldwide peaked at 6.5% in June 2026 and was lowest at 3.4% in December 2025.
  • Across the 11 months ending August 2026, Tetra’s estimated Share of Search among aquarium brands worldwide peaked at 5.2% in January 2026 and was lowest at 3.7% in May 2026.
  • Across the 11 months ending August 2026, Scalar rose from 5th to 4th among aquarium brands worldwide.
  • Across the 11 months ending August 2026, Tetra fell from 4th to 5th among aquarium brands worldwide.

How did search popularity change for aquarium brands worldwide in August 2026?

  1. In August 2026, Eheim gained estimated Share of Search among aquarium brands worldwide, from 21.1% to 23.6%.

  2. In August 2026, Seachem gained estimated Share of Search among aquarium brands worldwide, from 21.1% to 23.6%.

  3. In August 2026, Fluval lost estimated Share of Search among aquarium brands worldwide, from 47.3% to 43.3%.

  4. In August 2026, Scalar lost estimated Share of Search among aquarium brands worldwide, from 6.5% to 5.9%.

  5. Estimated monthly branded searches for Tetra worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

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