How popular isFluval in search?
In August 2026, there were an estimated 22.2K branded searches for Fluval worldwide which is down 18.1% over the last 11 months. Fluval holds 43.3% estimated Share of Search among aquarium brands worldwide and is ranked 1st of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Fluval and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which aquarium brands compete with Fluval?
Share of Search by month for Fluval, Eheim, Seachem, Scalar, Tetra. The figures are in the table below the chart.
View monthly share of search table
| Month | Fluval | Eheim | Seachem | Scalar | Tetra |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 25% | 20.4% | 4% | 4.9% |
| Nov 2025 | 43.3% | 28.9% | 19.3% | 3.8% | 4.6% |
| Dec 2025 | 43.5% | 29% | 19.4% | 3.4% | 4.7% |
| Jan 2026 | 47.7% | 26.1% | 17.4% | 3.7% | 5.2% |
| Feb 2026 | 45.2% | 24.7% | 20.2% | 5.2% | 4.8% |
| Mar 2026 | 44.8% | 24.4% | 20% | 6% | 4.8% |
| Apr 2026 | 42.9% | 23.4% | 23.4% | 5.8% | 4.6% |
| May 2026 | 43.2% | 23.6% | 23.6% | 5.9% | 3.7% |
| Jun 2026 | 47.3% | 21.1% | 21.1% | 6.5% | 4% |
| Jul 2026 | 47.3% | 21.1% | 21.1% | 6.5% | 4% |
| Aug 2026 | 43.3% | 23.6% | 23.6% | 5.9% | 3.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 22.2K | 0% | -4 points | |
| 2, held 2nd | 23.6% | 12.1K | +22.2% | +2.5 points | |
| 3, held 3rd | 23.6% | 12.1K | +22.2% | +2.5 points | |
| 4, held 4th | 5.9% | 3K | -1.3% | -0.6 points | |
| 5, held 5th | 3.7% | 1.9K | 0% | -0.3 points |
1.
Fluval43.3%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -4 points.
2.
Eheim23.6%
Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.5 points.
3.
Seachem23.6%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.5 points.
4.
Scalar5.9%
Held 4th. 3K estimated branded searches, -1.3% vs prior month. Share -0.6 points.
5.
Tetra
3.7%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Fluval and its closest rivals
How has branded search demand for Fluval changed worldwide over the last 12 months?
3 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Fluval worldwide fell from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Fluval’s estimated Share of Search among aquarium brands worldwide decreased from 45.7% to 43.3%.
- Across the 11 months ending August 2026, Fluval’s estimated Share of Search among aquarium brands worldwide peaked at 47.7% in January 2026 and was lowest at 42.9% in April 2026.
How did search popularity change for aquarium brands worldwide in August 2026?
5 changes
In August 2026, Eheim gained estimated Share of Search among aquarium brands worldwide, from 21.1% to 23.6%.
In August 2026, Seachem gained estimated Share of Search among aquarium brands worldwide, from 21.1% to 23.6%.
In August 2026, Fluval lost estimated Share of Search among aquarium brands worldwide, from 47.3% to 43.3%.
In August 2026, Scalar lost estimated Share of Search among aquarium brands worldwide, from 6.5% to 5.9%.
Estimated monthly branded searches for Tetra worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
Where does Fluval compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Aquarium filters | 3rd of 6 | 6.7% | Show ranking |
| Fish tank brands | 2nd of 6 | 9.1% | Show ranking |
| Fish food | 2nd of 6 | 9.5% | Show ranking |
| Aquarium brands | 1st of 5 | 43.3% | Shown above |
How is Fluval measured?
Brandwave collects information about searches that people make online using Fluval’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- fluval
Do you work for Fluval? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Fluval your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.