Brandwave

Fish food:Which brands are most popular in search?

In August 2026, Hikari was the most searched among fish food worldwide, with an estimated 201K branded searches and 86% estimated Share of Search within this set. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hikari86%
  2. Fluval9.5%
  3. Wardley3.5%
  4. Tetra0.81%
  5. API0.21%
  6. Omega One<0.01%

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Share of SearchLeaderboard

Compare the fish food shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Share of Search among fish food worldwide, by month

Share of Search by month for Hikari, Fluval, Wardley. The figures are in the table below the chart.

View monthly share of search table
MonthHikariFluvalWardleyTetraAPIOmega One
Oct 202567.4%11.1%20.2%1.2%0.16%<0.01%
Nov 202581.6%11%6%1.2%0.19%<0.01%
Dec 202583.9%11.3%3.4%1.2%0.2%<0.01%
Jan 202683.9%11.3%3.4%1.2%0.2%<0.01%
Feb 202685.9%9.5%3.5%1%0.17%<0.01%
Mar 202685.2%9.4%4.2%1%0.17%<0.01%
Apr 202686%7.8%5.2%0.84%0.17%<0.01%
May 202668.1%6.1%25.1%0.53%0.13%<0.01%
Jun 202687.1%9.6%2.3%0.82%0.17%<0.01%
Jul 202687%9.6%2.3%0.82%0.21%<0.01%
Aug 202686%9.5%3.5%0.81%0.21%<0.01%
Sep 2026——————

This month’s ranking, August 2026

  1. 1.Hikari

    86%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Fluval

    9.5%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Wardley

    3.5%

    Held 3rd. 8.1K estimated branded searches, +50% vs prior month. Share +1.1 points.

  4. 4.Tetra

    0.81%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.API

    0.21%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Omega One

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between leading brands

Which brand is most popular in search among fish food worldwide?

In August 2026, Hikari was the most searched among fish food worldwide, with an estimated 201K branded searches and 86% estimated Share of Search within this set. Fluval is in 2nd place, 76.5 percentage points behind at 9.5% Share of Search.

Global fish food, last 12 months ending September 2026
BrandShare of SearchPeakLowRank
Hikari67.4% → 86%87.1%Jun 202667.4%Oct 20251st
Fluval11.1% → 9.5%11.3%Dec 20256.1%May 20263rd → 2nd
Wardley20.2% → 3.5%25.1%May 20262.3%Jul 20262nd → 3rd
Tetra1.2% → 0.81%1.2%Jan 20260.53%May 20264th
API0.16% → 0.21%0.21%Jul 20260.13%May 20265th
Omega One<0.01%<0.01%Jun 2026<0.01%May 20266th

Each finding as a sentence

  • Across the 11 months ending August 2026, Hikari’s estimated Share of Search among fish food worldwide increased from 67.4% to 86%.
  • Across the 11 months ending August 2026, Fluval’s estimated Share of Search among fish food worldwide decreased from 11.1% to 9.5%.
  • Across the 11 months ending August 2026, Wardley’s estimated Share of Search among fish food worldwide decreased from 20.2% to 3.5%.
  • Across the 11 months ending August 2026, Hikari’s estimated Share of Search among fish food worldwide peaked at 87.1% in June 2026 and was lowest at 67.4% in October 2025.
  • Across the 11 months ending August 2026, Fluval’s estimated Share of Search among fish food worldwide peaked at 11.3% in December 2025 and was lowest at 6.1% in May 2026.
  • Across the 11 months ending August 2026, Wardley’s estimated Share of Search among fish food worldwide peaked at 25.1% in May 2026 and was lowest at 2.3% in July 2026.
  • Across the 11 months ending August 2026, Fluval rose from 3rd to 2nd among fish food worldwide.
  • Across the 11 months ending August 2026, Wardley fell from 2nd to 3rd among fish food worldwide.
  • Across the 11 months ending August 2026, Tetra, API and Omega One held steady: their estimated Share of Search among fish food worldwide each moved less than 0.5 percentage points.

How did search popularity change for fish food worldwide in August 2026?

  1. In August 2026, Wardley gained estimated Share of Search among fish food worldwide, from 2.3% to 3.5%.

  2. In August 2026, Hikari lost estimated Share of Search among fish food worldwide, from 87% to 86%.

  3. Estimated monthly branded searches for API worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  4. Estimated monthly branded searches for Tetra worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Fluval worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

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