Brandwave

How popular isHikari in search?

In August 2026, there were an estimated 201K branded searches for Hikari worldwide which is up 21.8% over the last 11 months. Hikari holds 86% estimated Share of Search among fish food worldwide and is ranked 1st of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hikari86%
  2. Fluval9.5%
  3. Wardley3.5%
  4. Tetra0.81%
  5. API0.21%
  6. Omega One<0.01%
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Which fish food compete with Hikari?

Hikari against fish food worldwide, by month

Share of Search by month for Hikari, Fluval, Wardley. The figures are in the table below the chart.

View monthly share of search table
MonthHikariFluvalWardleyTetraAPIOmega One
Oct 202567.4%11.1%20.2%1.2%0.16%<0.01%
Nov 202581.6%11%6%1.2%0.19%<0.01%
Dec 202583.9%11.3%3.4%1.2%0.2%<0.01%
Jan 202683.9%11.3%3.4%1.2%0.2%<0.01%
Feb 202685.9%9.5%3.5%1%0.17%<0.01%
Mar 202685.2%9.4%4.2%1%0.17%<0.01%
Apr 202686%7.8%5.2%0.84%0.17%<0.01%
May 202668.1%6.1%25.1%0.53%0.13%<0.01%
Jun 202687.1%9.6%2.3%0.82%0.17%<0.01%
Jul 202687%9.6%2.3%0.82%0.21%<0.01%
Aug 202686%9.5%3.5%0.81%0.21%<0.01%
Sep 2026——————

  1. 1.Hikari

    86%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Fluval

    9.5%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Wardley

    3.5%

    Held 3rd. 8.1K estimated branded searches, +50% vs prior month. Share +1.1 points.

  4. 4.Tetra

    0.81%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.API

    0.21%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Omega One

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Hikari and its closest rivals

How has branded search demand for Hikari changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Hikari worldwide rose from 165K to 201K.
  • Across the 11 months ending August 2026, Hikari’s estimated Share of Search among fish food worldwide increased from 67.4% to 86%.
  • Across the 11 months ending August 2026, Hikari’s estimated Share of Search among fish food worldwide peaked at 87.1% in June 2026 and was lowest at 67.4% in October 2025.

How did search popularity change for fish food worldwide in August 2026?

  1. In August 2026, Wardley gained estimated Share of Search among fish food worldwide, from 2.3% to 3.5%.

  2. In August 2026, Hikari lost estimated Share of Search among fish food worldwide, from 87% to 86%.

  3. Estimated monthly branded searches for API worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  4. Estimated monthly branded searches for Tetra worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Fluval worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

How is Hikari measured?

Brandwave collects information about searches that people make online using Hikari’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • hikari

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How the Brand Demand Index is measured

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