API vs Hikari:Which is searched more?
In August 2026, Hikari had more branded searches than API among fish food worldwide. Hikari was estimated to have 201K branded searches compared to API’s 480, and held an 83.6% Share of Search versus API’s 0.2%. These are worldwide searches for English-language branded terms.
Follow API vs Hikari and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which is more popular in search, API or Hikari?
Compare the fish food shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hikari, API. The figures are in the table below the chart.
View monthly share of search table
| Month | Hikari | API |
|---|---|---|
| Oct 2025 | 64.8% | 0.15% |
| Nov 2025 | 79% | 0.19% |
| Dec 2025 | 82.4% | 0.2% |
| Jan 2026 | 81.6% | 0.2% |
| Feb 2026 | 83% | 0.16% |
| Mar 2026 | 82.4% | 0.16% |
| Apr 2026 | 83.2% | 0.16% |
| May 2026 | 67.5% | 0.13% |
| Jun 2026 | 86.2% | 0.17% |
| Jul 2026 | 85.9% | 0.21% |
| Aug 2026 | 83.6% | 0.2% |
| Sep 2026 | — | — |
How has the API and Hikari comparison changed over the last 12 months?
3 findings
- Hikari was ahead of API in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, API’s estimated Share of Search among fish food worldwide moved from 0.15% to 0.2%, and its estimated monthly branded searches moved from 390 to 480.
- Across the 11 months ending August 2026, Hikari’s estimated Share of Search among fish food worldwide moved from 64.8% to 83.6%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for fish food worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using API’s and Hikari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.