Fluval vs Hikari:Which is more popular by branded search?
In August 2026, Hikari had more branded searches than Fluval among fish food worldwide. Hikari was estimated to have 201K branded searches compared to Fluval’s 22.2K, and held an 86% Share of Search versus Fluval’s 9.5%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Fluval or Hikari?
Compare the fish food shoppers choose between. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Hikari, Fluval. The figures are in the table below the chart.
View monthly share of search table
| Month | Hikari | Fluval | Wardley | Tetra | API | Omega One |
|---|---|---|---|---|---|---|
| Oct 2025 | 67.4% | 11.1% | 20.2% | 1.2% | 0.16% | <0.01% |
| Nov 2025 | 81.6% | 11% | 6% | 1.2% | 0.19% | <0.01% |
| Dec 2025 | 83.9% | 11.3% | 3.4% | 1.2% | 0.2% | <0.01% |
| Jan 2026 | 83.9% | 11.3% | 3.4% | 1.2% | 0.2% | <0.01% |
| Feb 2026 | 85.9% | 9.5% | 3.5% | 1% | 0.17% | <0.01% |
| Mar 2026 | 85.2% | 9.4% | 4.2% | 1% | 0.17% | <0.01% |
| Apr 2026 | 86% | 7.8% | 5.2% | 0.84% | 0.17% | <0.01% |
| May 2026 | 68.1% | 6.1% | 25.1% | 0.53% | 0.13% | <0.01% |
| Jun 2026 | 87.1% | 9.6% | 2.3% | 0.82% | 0.17% | <0.01% |
| Jul 2026 | 87% | 9.6% | 2.3% | 0.82% | 0.21% | <0.01% |
| Aug 2026 | 86% | 9.5% | 3.5% | 0.81% | 0.21% | <0.01% |
| Sep 2026 | — | — | — | — | — | — |
How has the Fluval and Hikari comparison changed over the last 12 months?
3 findings
- Hikari was ahead of Fluval in every measured month of the 11 months ending August 2026.
- Across the 11 months ending August 2026, Fluval’s estimated Share of Search among fish food worldwide moved from 11.1% to 9.5%, and its estimated monthly branded searches moved from 27.1K to 22.2K.
- Across the 11 months ending August 2026, Hikari’s estimated Share of Search among fish food worldwide moved from 67.4% to 86%, and its estimated monthly branded searches moved from 165K to 201K.
How did search popularity change for fish food worldwide in August 2026?
2 changes
How each brand is measured
Brandwave collects information about searches that people make online using Fluval’s and Hikari’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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