Brandwave

How popular isFluval in search?

In August 2026, there were an estimated 22.2K branded searches for Fluval worldwide which is down 18.1% over the last 11 months. Fluval holds 9.5% estimated Share of Search among fish food worldwide and is ranked 2nd of 6 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, August 2026
  1. Hikari86%
  2. Fluval9.5%
  3. Wardley3.5%
  4. Tetra0.81%
  5. API0.21%
  6. Omega One<0.01%
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Which fish food compete with Fluval?

Fluval against fish food worldwide, by month

Share of Search by month for Hikari, Fluval, Wardley. The figures are in the table below the chart.

View monthly share of search table
MonthHikariFluvalWardleyTetraAPIOmega One
Oct 202567.4%11.1%20.2%1.2%0.16%<0.01%
Nov 202581.6%11%6%1.2%0.19%<0.01%
Dec 202583.9%11.3%3.4%1.2%0.2%<0.01%
Jan 202683.9%11.3%3.4%1.2%0.2%<0.01%
Feb 202685.9%9.5%3.5%1%0.17%<0.01%
Mar 202685.2%9.4%4.2%1%0.17%<0.01%
Apr 202686%7.8%5.2%0.84%0.17%<0.01%
May 202668.1%6.1%25.1%0.53%0.13%<0.01%
Jun 202687.1%9.6%2.3%0.82%0.17%<0.01%
Jul 202687%9.6%2.3%0.82%0.21%<0.01%
Aug 202686%9.5%3.5%0.81%0.21%<0.01%
Sep 2026——————

  1. 1.Hikari

    86%

    Held 1st. 201K estimated branded searches, 0% vs prior month. Share -1 points.

  2. 2.Fluval

    9.5%

    Held 2nd. 22.2K estimated branded searches, 0% vs prior month. Share -0.1 points.

  3. 3.Wardley

    3.5%

    Held 3rd. 8.1K estimated branded searches, +50% vs prior month. Share +1.1 points.

  4. 4.Tetra

    0.81%

    Held 4th. 1.9K estimated branded searches, 0% vs prior month. Share 0 points.

  5. 5.API

    0.21%

    Held 5th. 480 estimated branded searches, 0% vs prior month. Share 0 points.

  6. 6.Omega One

    <0.01%

    Held 6th. 10 estimated branded searches, 0% vs prior month. Share 0 points.

Compare search popularity between Fluval and its closest rivals

How has branded search demand for Fluval changed worldwide over the last 12 months?

  • Across the 11 months ending August 2026, estimated monthly branded searches for Fluval worldwide fell from 27.1K to 22.2K.
  • Across the 11 months ending August 2026, Fluval’s estimated Share of Search among fish food worldwide decreased from 11.1% to 9.5%.
  • Across the 11 months ending August 2026, Fluval’s estimated Share of Search among fish food worldwide peaked at 11.3% in December 2025 and was lowest at 6.1% in May 2026.
  • Across the 11 months ending August 2026, Fluval rose from 3rd to 2nd among fish food worldwide.

How did search popularity change for fish food worldwide in August 2026?

  1. In August 2026, Wardley gained estimated Share of Search among fish food worldwide, from 2.3% to 3.5%.

  2. In August 2026, Hikari lost estimated Share of Search among fish food worldwide, from 87% to 86%.

  3. Estimated monthly branded searches for API worldwide rose 23.1% over 11 measured months, from 390 to 480 in August 2026.

  4. Estimated monthly branded searches for Tetra worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.

  5. Estimated monthly branded searches for Fluval worldwide fell 18.1% over 11 measured months, from 27.1K to 22.2K in August 2026.

Where does Fluval compete?

Fluval is ranked in four competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Aquarium filters3rd of 66.7%Show ranking
Fish tank brands2nd of 69.1%Show ranking
Fish food2nd of 69.5%Shown above
Aquarium brands1st of 543.3%Show ranking

How is Fluval measured?

Brandwave collects information about searches that people make online using Fluval’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

1 branded search term

  • fluval

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How the Brand Demand Index is measured

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