How popular isScalar in search?
In August 2026, there were an estimated 3K branded searches for Scalar worldwide which is up 27% over the last 11 months. Scalar holds 5.9% estimated Share of Search among aquarium brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Follow Scalar and get free monthly updates on what changed
By continuing you'll get index updates and occasional product news from Brandwave. Unsubscribe any time. Privacy
Which aquarium brands compete with Scalar?
Share of Search by month for Fluval, Eheim, Seachem, Scalar, Tetra. The figures are in the table below the chart.
View monthly share of search table
| Month | Fluval | Eheim | Seachem | Scalar | Tetra |
|---|---|---|---|---|---|
| Oct 2025 | 45.7% | 25% | 20.4% | 4% | 4.9% |
| Nov 2025 | 43.3% | 28.9% | 19.3% | 3.8% | 4.6% |
| Dec 2025 | 43.5% | 29% | 19.4% | 3.4% | 4.7% |
| Jan 2026 | 47.7% | 26.1% | 17.4% | 3.7% | 5.2% |
| Feb 2026 | 45.2% | 24.7% | 20.2% | 5.2% | 4.8% |
| Mar 2026 | 44.8% | 24.4% | 20% | 6% | 4.8% |
| Apr 2026 | 42.9% | 23.4% | 23.4% | 5.8% | 4.6% |
| May 2026 | 43.2% | 23.6% | 23.6% | 5.9% | 3.7% |
| Jun 2026 | 47.3% | 21.1% | 21.1% | 6.5% | 4% |
| Jul 2026 | 47.3% | 21.1% | 21.1% | 6.5% | 4% |
| Aug 2026 | 43.3% | 23.6% | 23.6% | 5.9% | 3.7% |
| Sep 2026 | — | — | — | — | — |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 43.3% | 22.2K | 0% | -4 points | |
| 2, held 2nd | 23.6% | 12.1K | +22.2% | +2.5 points | |
| 3, held 3rd | 23.6% | 12.1K | +22.2% | +2.5 points | |
| 4, held 4th | 5.9% | 3K | -1.3% | -0.6 points | |
| 5, held 5th | 3.7% | 1.9K | 0% | -0.3 points |
1.
Fluval43.3%
Held 1st. 22.2K estimated branded searches, 0% vs prior month. Share -4 points.
2.
Eheim23.6%
Held 2nd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.5 points.
3.
Seachem23.6%
Held 3rd. 12.1K estimated branded searches, +22.2% vs prior month. Share +2.5 points.
4.
Scalar5.9%
Held 4th. 3K estimated branded searches, -1.3% vs prior month. Share -0.6 points.
5.
Tetra
3.7%
Held 5th. 1.9K estimated branded searches, 0% vs prior month. Share -0.3 points.
Compare search popularity between Scalar and its closest rivals
Every comparison with Scalar
8 comparisons
How has branded search demand for Scalar changed worldwide over the last 12 months?
4 findings
- Across the 11 months ending August 2026, estimated monthly branded searches for Scalar worldwide rose from 2.4K to 3K.
- Across the 11 months ending August 2026, Scalar’s estimated Share of Search among aquarium brands worldwide increased from 4% to 5.9%.
- Across the 11 months ending August 2026, Scalar’s estimated Share of Search among aquarium brands worldwide peaked at 6.5% in June 2026 and was lowest at 3.4% in December 2025.
- Across the 11 months ending August 2026, Scalar rose from 5th to 4th among aquarium brands worldwide.
How did search popularity change for aquarium brands worldwide in August 2026?
5 changes
In August 2026, Eheim gained estimated Share of Search among aquarium brands worldwide, from 21.1% to 23.6%.
In August 2026, Seachem gained estimated Share of Search among aquarium brands worldwide, from 21.1% to 23.6%.
In August 2026, Fluval lost estimated Share of Search among aquarium brands worldwide, from 47.3% to 43.3%.
In August 2026, Scalar lost estimated Share of Search among aquarium brands worldwide, from 6.5% to 5.9%.
Estimated monthly branded searches for Tetra worldwide fell 34.5% over 11 measured months, from 2.9K to 1.9K in August 2026.
Where does Scalar compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Aquarium brands | 4th of 5 | 5.9% | Shown above |
| API documentation platforms | 3rd of 5 | 8.2% | Show ranking |
How is Scalar measured?
Brandwave collects information about searches that people make online using Scalar’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.
4 branded search terms
- api documentation scalar
- scalar api
- scalar api documentation
- scalar com
Do you work for Scalar? To request corrections or removal please contact us via our support page and we will be happy to assist.
Is Scalar your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.