Brandwave

Pet Circle vs Petco:Which is more popular by branded search?

In August 2026, Petco had more branded searches than Pet Circle among pet supply retailers worldwide. Petco was estimated to have 5M branded searches compared to Pet Circle’s 135K, and held a 28.6% Share of Search versus Pet Circle’s 0.77%. These are worldwide searches for English-language branded terms.

Share of Search among pet supply retailers worldwide in August 2026Which is more popular in search, Pet Circle or Petco?
Pet Circle0.77%135K searches
vs
Petco28.6%5M searches

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Which is more popular in search, Pet Circle or Petco?

Compare the retailers people buy pet supplies from. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.

Pet Circle and Petco among pet supply retailers worldwide, by month

Share of Search by month for Petco, Pet Circle. The figures are in the table below the chart.

View monthly share of search table
MonthPetSmartPetcoChewyZooplusPet Circle
Oct 202542%28.1%18.8%10.3%0.93%
Nov 202541.9%28%18.8%10.2%1.1%
Dec 202542%28.1%18.8%10.3%0.93%
Jan 202642%28.1%18.8%10.3%0.93%
Feb 202640.2%26.9%22%9.9%1.1%
Mar 202642%28.1%18.8%10.3%0.93%
Apr 202645.1%24.7%20.2%9%0.99%
May 202642.8%28.6%19.1%8.6%0.94%
Jun 202637.9%31%20.8%9.3%1%
Jul 202644.4%29.7%16.3%8.9%0.8%
Aug 202642.8%28.6%19.2%8.6%0.77%
Sep 2026—————

How has the Pet Circle and Petco comparison changed over the last 12 months?

  • Petco was ahead of Pet Circle in every measured month of the 11 months ending August 2026.
  • Across the 11 months ending August 2026, Pet Circle’s estimated Share of Search among pet supply retailers worldwide moved from 0.93% to 0.77%, and its estimated monthly branded searches moved from 165K to 135K.
  • Across the 11 months ending August 2026, Petco’s estimated Share of Search among pet supply retailers worldwide moved from 28.1% to 28.6%, and its estimated monthly branded searches held steady at 5M.

How did search popularity change for pet supply retailers worldwide in August 2026?

  1. In August 2026, Petco lost estimated Share of Search among pet supply retailers worldwide, from 29.7% to 28.6%.

  2. Estimated monthly branded searches for Pet Circle worldwide fell 18.2% over 11 measured months, from 165K to 135K in August 2026.

How each brand is measured

Brandwave collects information about searches that people make online using Pet Circle’s and Petco’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.

Pet Circle

1 branded search term

  • pet circle

Petco

1 branded search term

  • petco

How the Brand Demand Index is measured

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Put your own brand in this comparison

Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.