Petco vs PetSmart:Which is searched more?
In September 2026, PetSmart had more branded searches than Petco among aquarium Heater brands worldwide. PetSmart was estimated to have 6.1M branded searches compared to Petco’s 4.1M, and held a 53.3% Share of Search versus Petco’s 35.6%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Petco or PetSmart?
Compare the aquarium heater brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for PetSmart, Petco. The figures are in the table below the chart.
View monthly share of search table
| Month | PetSmart | Petco | MINI | Fluval | Eheim | Cobalt |
|---|---|---|---|---|---|---|
| Oct 2025 | 54.3% | 36.3% | 8.9% | 0.35% | 0.17% | 0.02% |
| Nov 2025 | 54.3% | 36.3% | 8.9% | 0.38% | 0.19% | 0.01% |
| Dec 2025 | 54.3% | 36.3% | 8.9% | 0.38% | 0.19% | 0.01% |
| Jan 2026 | 54.2% | 36.3% | 8.8% | 0.45% | 0.2% | 0.01% |
| Feb 2026 | 53.2% | 35.5% | 10.6% | 0.45% | 0.2% | 0.01% |
| Mar 2026 | 54.3% | 36.3% | 8.9% | 0.35% | 0.16% | 0.01% |
| Apr 2026 | 58.2% | 31.8% | 9.5% | 0.32% | 0.14% | 0.01% |
| May 2026 | 54.4% | 36.3% | 8.9% | 0.3% | 0.13% | 0.01% |
| Jun 2026 | 49.4% | 40.3% | 9.8% | 0.32% | 0.12% | 0.01% |
| Jul 2026 | 54.4% | 36.3% | 8.9% | 0.29% | 0.1% | 0.01% |
| Aug 2026 | 54.4% | 36.3% | 8.9% | 0.31% | 0.14% | 0.01% |
| Sep 2026 | 53.3% | 35.6% | 10.6% | 0.36% | 0.15% | 0.01% |
How has the Petco and PetSmart comparison changed over the last 12 months?
3 findings
- PetSmart was ahead of Petco in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Petco’s estimated Share of Search among aquarium Heater brands worldwide moved from 36.3% to 35.6%, and its estimated monthly branded searches moved from 5M to 4.1M.
- Across the 12 months ending September 2026, PetSmart’s estimated Share of Search among aquarium Heater brands worldwide moved from 54.3% to 53.3%, and its estimated monthly branded searches moved from 7.5M to 6.1M.
How did search popularity change for aquarium Heater brands worldwide in September 2026?
2 changes
In September 2026, PetSmart lost estimated Share of Search among aquarium Heater brands worldwide, from 54.4% to 53.3%.
In September 2026, Petco lost estimated Share of Search among aquarium Heater brands worldwide, from 36.3% to 35.6%.
Other head-to-heads among aquarium Heater brands
How each brand is measured
Brandwave collects information about searches that people make online using Petco’s and PetSmart’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
Brandwave tracks your branded demand next to the rival you actually watch, with your campaigns, spend and outcomes on the same timeline.