How popular isPastel in search?
In September 2026, there were an estimated 70 branded searches for Pastel worldwide which is down 36.4% over the last 12 months. Pastel holds 0.02% estimated Share of Search among pencils brands worldwide and is ranked 4th of 5 competitors for search popularity. These are worldwide searches for English-language branded terms.
Crayola66.5%
Prismacolor24.5%
Prisma9%
Pastel0.02%Arteza0.01%
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Which pencils brands compete with Pastel?
Share of Search by month for Crayola, Prismacolor, Prisma, Pastel. The figures are in the table below the chart.
View monthly share of search table
| Month | Crayola | Prismacolor | Prisma | Pastel | Arteza |
|---|---|---|---|---|---|
| Oct 2025 | 68.5% | 25.2% | 6.2% | 0.04% | 0.02% |
| Nov 2025 | 67.6% | 24.9% | 7.5% | 0.02% | 0.02% |
| Dec 2025 | 68.5% | 25.2% | 6.2% | 0.02% | 0.02% |
| Jan 2026 | 63.1% | 28.3% | 8.5% | 0.03% | 0.01% |
| Feb 2026 | 64.1% | 28.8% | 7% | 0.05% | 0.01% |
| Mar 2026 | 70.8% | 21.3% | 7.8% | 0.04% | 0.01% |
| Apr 2026 | 71.9% | 21.6% | 6.5% | 0.03% | 0.01% |
| May 2026 | 71.9% | 21.6% | 6.5% | 0.03% | <0.01% |
| Jun 2026 | 74.8% | 18.4% | 6.7% | 0.03% | <0.01% |
| Jul 2026 | 67.6% | 24.9% | 7.5% | 0.02% | 0.01% |
| Aug 2026 | 65% | 29.1% | 5.9% | 0.01% | 0.01% |
| Sep 2026 | 66.5% | 24.5% | 9% | 0.02% | 0.01% |
| Rank | Brand | Share of Search | Estimated monthly branded searches | vs prior month | Share change |
|---|---|---|---|---|---|
| 1, held 1st | 66.5% | 201K | -18.3% | +1.5 points | |
| 2, held 2nd | 24.5% | 74K | -32.7% | -4.6 points | |
| 3, held 3rd | 9% | 27.1K | +22.1% | +3.1 points | |
| 4, held 4th | 0.02% | 70 | +40% | 0 points | |
| 5, held 5th | 0.01% | 40 | 0% | 0 points |
1.
66.5%
Held 1st. 201K estimated branded searches, -18.3% vs prior month. Share +1.5 points.
24.5%
Held 2nd. 74K estimated branded searches, -32.7% vs prior month. Share -4.6 points.
3.
Prisma9%
Held 3rd. 27.1K estimated branded searches, +22.1% vs prior month. Share +3.1 points.
4.
Pastel0.02%
Held 4th. 70 estimated branded searches, +40% vs prior month. Share 0 points.
5.
0.01%
Held 5th. 40 estimated branded searches, 0% vs prior month. Share 0 points.
Compare search popularity between Pastel and its closest rivals
Every comparison with Pastel
33 comparisons
- Pastel vs Winsor & Newton
- 100% vs Pastel
- Barbie vs Pastel
- Blue vs Pastel
- BugHerd vs Pastel
- Butterfly vs Pastel
- Circle vs Pastel
- Confetti vs Pastel
- Fisher-Price vs Pastel
- Giant vs Pastel
- Hotjar vs Pastel
- HP vs Pastel
- IKEA vs Pastel
- Ivory vs Pastel
- Jumbo vs Pastel
- Little Tikes vs Pastel
- Marker.io vs Pastel
- Memo vs Pastel
- MINI vs Pastel
- Nike vs Pastel
- Orange vs Pastel
- Party City vs Pastel
- Pastel vs Purple
- Pastel vs Rainbow
- Pastel vs Santa Cruz
- Pastel vs Userback
- Pastel vs Vistaprint
- Pastel vs Yellow
- Crayola vs Pastel
- Disney+ vs Pastel
- Pastel vs Plaid
- Pastel vs Prisma
- Pastel vs Prismacolor
How has branded search demand for Pastel changed worldwide over the last 12 months?
2 findings
- Across the 12 months ending September 2026, estimated monthly branded searches for Pastel worldwide fell from 110 to 70.
- Across the 12 months ending September 2026, Pastel’s estimated Share of Search among pencils brands worldwide held steady, from 0.04% to 0.02%.
How did search popularity change for pencils brands worldwide in September 2026?
5 changes
In September 2026, Prisma gained estimated Share of Search among pencils brands worldwide, from 5.9% to 9%.
In September 2026, Crayola gained estimated Share of Search among pencils brands worldwide, from 65% to 66.5%.
In September 2026, Prismacolor lost estimated Share of Search among pencils brands worldwide, from 29.1% to 24.5%.
Estimated monthly branded searches for Pastel worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
Estimated monthly branded searches for Arteza worldwide fell 20% over 12 measured months, from 50 to 40 in September 2026.
Where does Pastel compete?
| Competitor set | Rank | Share of Search | Ranking |
|---|---|---|---|
| Fairy Lights brands | 8th of 8 | <0.01% | Show ranking |
| Tie Dye Shirt brands | 7th of 7 | <0.01% | Show ranking |
| Washi Tape brands | 6th of 6 | <0.01% | Show ranking |
| Copy Paper brands | 7th of 7 | <0.01% | Show ranking |
| Ball Pit Balls brands | 4th of 4 | <0.01% | Show ranking |
| Sticky Notes brands | 6th of 6 | <0.01% | Show ranking |
| Balloon Arch brands | 4th of 4 | <0.01% | Show ranking |
| Bounce House brands | 6th of 6 | <0.01% | Show ranking |
| Pencils brands | 4th of 5 | 0.02% | Shown above |
| Website feedback platforms | 5th of 5 | 0.06% | Show ranking |
| Acrylic Paint brands | 2nd of 3 | 0.14% | Show ranking |
How is Pastel measured?
Brandwave collects information about searches that people make online using Pastel’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.
1 branded search term
- pastel feedback
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Is Pastel your brand?
Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.