Butterfly vs Pastel:Which is searched more?
In September 2026, Butterfly had more branded searches than Pastel among fairy Lights brands worldwide. Butterfly was estimated to have 9.9K branded searches compared to Pastel’s 70, and held a 0.02% Share of Search versus Pastel’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Butterfly or Pastel?
Compare the fairy lights brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Butterfly, Pastel. The figures are in the table below the chart.
View monthly share of search table
| Month | IKEA | Orange | MINI | Purple | Blue | Butterfly | Confetti | Pastel |
|---|---|---|---|---|---|---|---|---|
| Oct 2025 | 83.8% | 13.8% | 1.8% | 0.4% | 0.16% | 0.02% | <0.01% | <0.01% |
| Nov 2025 | 83.6% | 13.8% | 1.8% | 0.59% | 0.19% | 0.02% | <0.01% | <0.01% |
| Dec 2025 | 83.7% | 13.8% | 1.8% | 0.41% | 0.2% | 0.02% | <0.01% | <0.01% |
| Jan 2026 | 83.7% | 13.8% | 1.8% | 0.41% | 0.2% | 0.02% | <0.01% | <0.01% |
| Feb 2026 | 83.2% | 13.7% | 2.2% | 0.59% | 0.2% | 0.02% | <0.01% | <0.01% |
| Mar 2026 | 80.7% | 16.3% | 2.2% | 0.7% | 0.19% | 0.02% | <0.01% | <0.01% |
| Apr 2026 | 83.2% | 13.7% | 2.2% | 0.59% | 0.17% | 0.02% | <0.01% | <0.01% |
| May 2026 | 83.2% | 13.7% | 2.2% | 0.72% | 0.16% | 0.02% | <0.01% | <0.01% |
| Jun 2026 | 83.3% | 13.8% | 2.2% | 0.49% | 0.16% | 0.01% | <0.01% | <0.01% |
| Jul 2026 | 83.3% | 13.7% | 2.2% | 0.49% | 0.19% | 0.02% | <0.01% | <0.01% |
| Aug 2026 | 85.8% | 11.6% | 1.9% | 0.5% | 0.17% | 0.02% | <0.01% | <0.01% |
| Sep 2026 | 85.9% | 11.6% | 1.9% | 0.42% | 0.14% | 0.02% | <0.01% | <0.01% |
How has the Butterfly and Pastel comparison changed over the last 12 months?
3 findings
- Butterfly was ahead of Pastel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Butterfly’s estimated Share of Search among fairy Lights brands worldwide held steady at 0.02%, and its estimated monthly branded searches moved from 12.1K to 9.9K.
- Across the 12 months ending September 2026, Pastel’s estimated Share of Search among fairy Lights brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 110 to 70.
How did search popularity change for fairy Lights brands worldwide in September 2026?
2 changes
Other head-to-heads among fairy Lights brands
How each brand is measured
Brandwave collects information about searches that people make online using Butterfly’s and Pastel’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Put your own brand in this comparison
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