Pastel vs Plaid:Which is searched more?
In September 2026, Plaid had more branded searches than Pastel among washi Tape brands worldwide. Plaid was estimated to have 450K branded searches compared to Pastel’s 70, and held a 2.6% Share of Search versus Pastel’s <0.01%. These are worldwide searches for English-language branded terms.
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Which is more popular in search, Pastel or Plaid?
Compare the washi tape brands people buy. Branded searches tell you how often people look for a brand by name or related terms. Comparing these searches across competitors helps you see how popular each brand is over time.
Share of Search by month for Plaid, Pastel. The figures are in the table below the chart.
View monthly share of search table
| Month | Disney+ | Rainbow | Plaid | Purple | Blue | Pastel |
|---|---|---|---|---|---|---|
| Oct 2025 | 82.3% | 13.6% | 2.2% | 1.3% | 0.54% | <0.01% |
| Nov 2025 | 80.8% | 13.3% | 3.3% | 1.9% | 0.62% | <0.01% |
| Dec 2025 | 81.8% | 13.5% | 2.7% | 1.3% | 0.65% | <0.01% |
| Jan 2026 | 82.2% | 13.6% | 2.2% | 1.4% | 0.65% | <0.01% |
| Feb 2026 | 79.3% | 16% | 2.1% | 1.9% | 0.63% | <0.01% |
| Mar 2026 | 79.7% | 16.1% | 1.8% | 1.9% | 0.52% | <0.01% |
| Apr 2026 | 79.4% | 16% | 2.1% | 1.9% | 0.54% | <0.01% |
| May 2026 | 76.4% | 18.8% | 2.1% | 2.2% | 0.5% | <0.01% |
| Jun 2026 | 76.9% | 19% | 2.1% | 1.5% | 0.5% | <0.01% |
| Jul 2026 | 76.9% | 18.9% | 2.1% | 1.5% | 0.6% | <0.01% |
| Aug 2026 | 79.7% | 16.1% | 2.2% | 1.6% | 0.52% | <0.01% |
| Sep 2026 | 79.3% | 16% | 2.6% | 1.6% | 0.52% | <0.01% |
How has the Pastel and Plaid comparison changed over the last 12 months?
3 findings
- Plaid was ahead of Pastel in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Pastel’s estimated Share of Search among washi Tape brands worldwide held steady at <0.01%, and its estimated monthly branded searches moved from 110 to 70.
- Across the 12 months ending September 2026, Plaid’s estimated Share of Search among washi Tape brands worldwide moved from 2.2% to 2.6%, and its estimated monthly branded searches held steady at 450K.
How did search popularity change for washi Tape brands worldwide in September 2026?
1 change
Estimated monthly branded searches for Pastel worldwide fell 36.4% over 12 measured months, from 110 to 70 in September 2026.
Other head-to-heads among washi Tape brands
How each brand is measured
Brandwave collects information about searches that people make online using Pastel’s and Plaid’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
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