Brandwave

How popular isOneSignal in search?

In September 2026, there were an estimated 57.3K branded searches for OneSignal worldwide which is down 8% over the last 12 months. OneSignal holds 13.3% estimated Share of Search among customer engagement platforms worldwide and is ranked 2nd of 9 competitors for search popularity. These are worldwide searches for English-language branded terms.

Share of Search, September 2026
  1. Klaviyo71.5%
  2. OneSignal13.3%
  3. CleverTap5.2%
  4. MoEngage5.2%
  5. Customer.io2.9%
  6. Braze1.3%
  7. Airship0.39%
  8. Iterable0.13%
  9. Insider0.08%
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Where does OneSignal compete?

OneSignal is ranked in five competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of SearchRanking
Customer engagement platforms2nd of 913.3%Shown below
Push notification platforms1st of 744.5%Show ranking
Mobile push notification platforms1st of 554.6%Show ranking
Push notification services1st of 458.5%Show ranking
In app messaging platforms1st of 573.9%Show ranking

Which customer engagement platforms compete with OneSignal?

OneSignal against customer engagement platforms worldwide, by month

Share of Search by month for Klaviyo, OneSignal, CleverTap, MoEngage, Customer.io. The figures are in the table below the chart.

View monthly share of search table
MonthKlaviyoOneSignalCleverTapMoEngageCustomer.ioBrazeAirshipIterableInsider
Oct 202569.8%14%5.1%6.1%2.8%1.4%0.45%0.15%0.2%
Nov 202570.4%14.1%5.1%6.2%2.3%1.2%0.37%0.13%0.18%
Dec 202568.7%14%5%7.4%2.7%1.4%0.43%0.14%0.2%
Jan 202670.5%14.3%5.1%5.1%2.8%1.4%0.43%0.16%0.18%
Feb 202672.4%12%5.3%5.2%2.9%1.4%0.46%0.14%0.16%
Mar 202670.5%14.2%5.1%5.1%2.8%1.4%0.59%0.17%0.17%
Apr 202670.7%14.3%5.1%5.1%2.8%1.2%0.53%0.14%0.15%
May 202671.2%14%5%5%2.8%1.2%0.49%0.17%0.11%
Jun 202670%13.8%5.1%6.2%2.8%1.3%0.57%0.15%0.11%
Jul 202671.5%13.3%5.2%5.2%2.9%1.2%0.49%0.15%0.1%
Aug 202671.6%13.3%5.2%5.2%2.9%1.3%0.37%0.13%0.09%
Sep 202671.5%13.3%5.2%5.2%2.9%1.3%0.39%0.13%0.08%

  1. 1.Klaviyo

    71.5%

    Held 1st. 307K estimated branded searches, -0.12% vs prior month. Share -0.1 points.

  2. 2.OneSignal

    13.3%

    Held 2nd. 57.3K estimated branded searches, +0.07% vs prior month. Share 0 points.

  3. 3.CleverTap

    5.2%

    Held 3rd. 22.4K estimated branded searches, -0.22% vs prior month. Share 0 points.

  4. 4.MoEngage

    5.2%

    Held 4th. 22.3K estimated branded searches, +0.09% vs prior month. Share 0 points.

  5. 5.Customer.io

    2.9%

    Held 5th. 12.3K estimated branded searches, -0.08% vs prior month. Share 0 points.

  6. 6.Braze

    1.3%

    Held 6th. 5.7K estimated branded searches, +4.6% vs prior month. Share +0.1 points.

  7. 7.Airship

    0.39%

    Held 7th. 1.7K estimated branded searches, +5.6% vs prior month. Share 0 points.

  8. 8.Iterable

    0.13%

    Held 8th. 560 estimated branded searches, -1.8% vs prior month. Share 0 points.

  9. 9.Insider

    0.08%

    Held 9th. 360 estimated branded searches, -10% vs prior month. Share 0 points.

Compare search popularity between OneSignal and its closest rivals

Every comparison with OneSignal

How has branded search demand for OneSignal changed worldwide over the last 12 months?

  • Across the 12 months ending September 2026, estimated monthly branded searches for OneSignal worldwide fell from 62.3K to 57.3K.
  • Across the 12 months ending September 2026, OneSignal’s estimated Share of Search among customer engagement platforms worldwide decreased from 14% to 13.3%.
  • Across the 12 months ending September 2026, OneSignal’s estimated Share of Search among customer engagement platforms worldwide peaked at 14.3% in January 2026 and was lowest at 12% in February 2026.

How did search popularity change for customer engagement platforms worldwide in September 2026?

  1. Estimated monthly branded searches for Insider worldwide fell 60.4% over 12 measured months, from 910 to 360 in September 2026.

  2. Estimated monthly branded searches for MoEngage worldwide fell 18% over 12 measured months, from 27.2K to 22.3K in September 2026.

  3. Estimated monthly branded searches for Iterable worldwide fell 16.4% over 12 measured months, from 670 to 560 in September 2026.

  4. Estimated monthly branded searches for Airship worldwide fell 15.5% over 12 measured months, from 2K to 1.7K in September 2026.

How is OneSignal measured?

Brandwave collects information about searches that people make online using OneSignal’s name. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brand is growing, holding steady, or fading.

14 branded search terms

  • app onesignal
  • one signal
  • one signal notifications
  • OneSignal
  • onesignal app
  • onesignal email
  • onesignal mobile push
  • onesignal notification
  • onesignal push
  • onesignal push notification
  • onesignal sms
  • onesignal web
  • onesignal web push
  • onesignal whatsapp

Do you work for OneSignal? To request corrections or removal please contact us via our support page and we will be happy to assist.

How the Brand Demand Index is measured

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