Brandwave

How popular ismyFICO?

In September 2026, people searched for myFICO by name about 90,500 times worldwide, about the same as the previous year. These searches made up 1% of all global credit score service searches, placing myFICO sixth out of six services. When we asked both ChatGPT and Google AI Overviews about credit score services, myFICO appeared in three of the five answers and was the fifth most recommended of the six.

Search and AI answers in September 2026

myFICO is the sixth most searched of 6 competitors and the fifth most recommended in AI answers.

  1. Credit KarmaShare of searches 30.2%Mentioned in 3 of 5 AI answersPlace in AI recommendations 2nd
  2. ExperianShare of searches 30.2%Mentioned in 5 of 5 AI answersPlace in AI recommendations 1st
  3. EquifaxShare of searches 16.5%Mentioned in 5 of 5 AI answersPlace in AI recommendations 3rd
  4. ClearScoreShare of searches 11%Mentioned in 0 of 5 AI answersPlace in AI recommendations –
  5. myFICOShare of searches 1%Mentioned in 3 of 5 AI answersPlace in AI recommendations 5th

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Top credit score services in ChatGPT and Google AI Overviews

In three ChatGPT questions and two Google AI Overviews, myFICO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. myFICO is the fifth most recommended of the six.

Most recommended by AI

Brands get a higher ranking if they are mentioned earlier in the answers.

  1. Experian1st
  2. Credit Karma2nd
  3. Equifax3rd
  4. TransUnion4th
  5. myFICO5th
  6. ClearScore–

Mentioned by AI

Each dot is one answer, filled in when that answer mentions the brand.

  • Experian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Equifax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • TransUnion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
  • Credit Karma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • myFICO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
  • ClearScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers

See every answer about credit score services

5 answers

Not named in any answer:

Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.

Which credit score services compete with myFICO?

myFICO against credit score services worldwide, by month

Share of searches by month for Credit Karma, Experian, Equifax, ClearScore, TransUnion, myFICO. The figures are in the table below the chart.

View monthly share of searches table
MonthCredit KarmaExperianEquifaxClearScoreTransUnionmyFICO
Oct 202531.9%31.9%14.3%9.5%11.6%0.86%
Nov 202534.6%28.3%15.5%10.3%10.3%0.93%
Dec 202530.8%30.8%16.9%9.3%11.2%1%
Jan 202631.9%31.9%14.3%9.5%11.6%0.86%
Feb 202631.9%31.9%14.3%9.5%11.6%0.86%
Mar 202635.3%28.9%15.8%8.6%10.5%0.95%
Apr 202631.8%31.8%14.2%9.5%11.6%1%
May 202632.5%32.5%14.5%9.7%9.7%1.1%
Jun 202632.6%32.6%14.6%9.7%9.7%0.88%
Jul 202632.5%32.5%14.5%9.7%9.7%1.1%
Aug 202631.8%31.8%14.2%9.5%11.6%1%
Sep 202630.2%30.2%16.5%11%11%1%

  1. 1.Credit Karma

    30.2%

    Held 1st. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  2. 2.Experian

    30.2%

    Held 2nd. 2.7M estimated branded searches, -18.2% vs prior month. Share -1.6 points.

  3. 3.Equifax

    16.5%

    Held 3rd. 1.5M estimated branded searches, 0% vs prior month. Share +2.3 points.

  4. 4.ClearScore

    11%

    Moved from 5th to 4th. 1M estimated branded searches, 0% vs prior month. Share +1.5 points.

  5. 5.TransUnion

    11%

    Moved from 4th to 5th. 1M estimated branded searches, -18% vs prior month. Share -0.6 points.

  6. 6.myFICO

    1%

    Held 6th. 90.5K estimated branded searches, -17.7% vs prior month. Share 0 points.

Compare popularity between myFICO and its closest rivals

Every comparison with myFICO

7 comparisons

How has branded search demand for myFICO changed worldwide over the last 12 months?

2 findings
  • Across the 12 months ending September 2026, estimated monthly branded searches for myFICO worldwide held steady at 90.5K.
  • Across the 12 months ending September 2026, myFICO’s share of searches among credit score services worldwide held steady, from 0.86% to 1%.

How did search popularity change for credit score services worldwide in September 2026?

5 changes

  1. In September 2026, ClearScore overtook TransUnion to rank 4th among credit score services worldwide, with 11% of the searches.

  2. In September 2026, Equifax gained share of searches among credit score services worldwide, from 14.2% to 16.5%.

  3. In September 2026, Credit Karma lost share of searches among credit score services worldwide, from 31.8% to 30.2%.

  4. In September 2026, Experian lost share of searches among credit score services worldwide, from 31.8% to 30.2%.

  5. In September 2026, TransUnion lost share of searches among credit score services worldwide, from 11.6% to 11%.

How are myFICO’s branded searches counted?

1 search term

Brandwave collects information about searches that people make online using myFICO’s name. When viewed over time, estimated search volumes for this branded term can be used to understand whether interest in the brand is growing, holding steady, or fading.

  • myfico

How the Brand Demand Index is measured

Who owns myFICO?

myFICO is owned by FICO. Brandwave also tracks FICO, owned by the same company, worldwide.

Do you work for myFICO? To request corrections or removal please contact us via our support page and we will be happy to assist.

Where does myFICO compete?

myFICO is ranked in two competitor sets. Each share is worked out among that set's brands, so it differs from set to set.
Competitor setRankShare of searchesRanking
Credit monitoring brands6th of 80.99%Show ranking
Credit score services6th of 61%Shown above
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Is myFICO your brand?

Put your own campaigns, spend and outcomes next to this demand line, so you can see which of your marketing lined up with the movements above.

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