Experian vs myFICO:Which is more popular?
In September 2026, Experian had more branded searches than myFICO among credit score services worldwide. Experian had about 2.7 million branded searches, while myFICO had 90,500. Experian made up 30.2% of all credit score service searches we track, and myFICO accounted for 1%. When we asked ChatGPT and Google AI Overviews about credit score services, Experian appeared in all five answers and myFICO in three. Experian was mentioned before myFICO in every answer.
Who do people search for more?
Experian, about 30 searches for every 1 for myFICO
Who does AI mention more?
Experian, mentioned in every answer we collected
Who does AI recommend more?
Experian, named ahead of myFICO in every answer
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Top credit score services in ChatGPT and Google AI Overviews
In three ChatGPT questions and two Google AI Overviews, Experian appeared in all five answers. myFICO was mentioned in three out of five: in all three ChatGPT answers, but not in either of the two Google AI Overviews. Experian was listed before myFICO in every answer.
Most recommended by AI
Brands get a higher ranking if they are mentioned earlier in the answers.
- Experian1st
Credit Karma2nd
Equifax3rd
TransUnion4th
myFICO5th
ClearScore–
Mentioned by AI
Each dot is one answer, filled in when that answer mentions the brand.
- Experian5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Equifax5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- TransUnion5 of 5Named in 3 of 3 ChatGPT answersNamed in 2 of 2 Google answers
- Credit Karma3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- myFICO3 of 5Named in 3 of 3 ChatGPT answersNamed in 0 of 2 Google answers
- ClearScore0 of 5Named in 0 of 3 ChatGPT answersNamed in 0 of 2 Google answers
See every answer about credit score services
5 answers
Asked ChatGPT
“Which credit score service should I use?”
Asked ChatGPT
“What are the best credit score services?”
Asked ChatGPT
“What's the best credit score service for my credit score?”
Searched Google, AI Overview
“free credit score”
Searched Google, AI Overview
“check credit score”
Not named in any answer:
Brands are shown in the order each answer named them. The survey took place in the United States on October 19, 2026.
Is Experian or myFICO more popular in search?
This chart shows how often people search Google for Experian and myFICO by name. Each line represents a brand's share of searches for all six credit score services we track, month by month, from English-language searches worldwide.
Share of searches by month for Experian, myFICO. The figures are in the table below the chart.
View monthly share of searches table
| Month | Credit Karma | Experian | Equifax | ClearScore | TransUnion | myFICO |
|---|---|---|---|---|---|---|
| Oct 2025 | 31.9% | 31.9% | 14.3% | 9.5% | 11.6% | 0.86% |
| Nov 2025 | 34.6% | 28.3% | 15.5% | 10.3% | 10.3% | 0.93% |
| Dec 2025 | 30.8% | 30.8% | 16.9% | 9.3% | 11.2% | 1% |
| Jan 2026 | 31.9% | 31.9% | 14.3% | 9.5% | 11.6% | 0.86% |
| Feb 2026 | 31.9% | 31.9% | 14.3% | 9.5% | 11.6% | 0.86% |
| Mar 2026 | 35.3% | 28.9% | 15.8% | 8.6% | 10.5% | 0.95% |
| Apr 2026 | 31.8% | 31.8% | 14.2% | 9.5% | 11.6% | 1% |
| May 2026 | 32.5% | 32.5% | 14.5% | 9.7% | 9.7% | 1.1% |
| Jun 2026 | 32.6% | 32.6% | 14.6% | 9.7% | 9.7% | 0.88% |
| Jul 2026 | 32.5% | 32.5% | 14.5% | 9.7% | 9.7% | 1.1% |
| Aug 2026 | 31.8% | 31.8% | 14.2% | 9.5% | 11.6% | 1% |
| Sep 2026 | 30.2% | 30.2% | 16.5% | 11% | 11% | 1% |
How has the Experian and myFICO comparison changed over the last 12 months?
3 findings
- Experian was ahead of myFICO in every measured month of the 12 months ending September 2026.
- Across the 12 months ending September 2026, Experian’s share of searches among credit score services worldwide moved from 31.9% to 30.2%, and its estimated monthly branded searches moved from 3.4M to 2.7M.
- Across the 12 months ending September 2026, myFICO’s share of searches among credit score services worldwide moved from 0.86% to 1%, and its estimated monthly branded searches held steady at 90.5K.
How did search popularity change for credit score services worldwide in September 2026?
1 change
In September 2026, Experian lost share of searches among credit score services worldwide, from 31.8% to 30.2%.
How are branded searches counted?
2 search terms
Brandwave collects information about searches that people make online using Experian’s and myFICO’s names. When viewed over time, estimated search volumes for these branded terms can be used to understand whether interest in the brands is growing, holding steady, or fading.
Other head-to-heads among credit score services
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